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This course introduces the basic methods of economic reasoning. Topics covered in the course include supply and demand, gains from trade, market efficiency, externality, public goods, and theories of firm and market structure. The course uses a wide range of real-world examples to demonstrate the economic way of thinking. Students analyze economic phenomena and conduct policy analyses. The course focuses on the role of price in allocating scarce resources and the circumstances under which a market economy allocates resources efficiently. It also covers when the market fails to work efficiently and discusses the common policy tools to improve efficiency.
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This course covers important topics in economic growth and development. It focuses on two distinct but related questions: why does income per capita differ so much across countries? And why have some countries experienced rapid and sustained economic growth and caught up with advanced economies, while others have not?
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This course introduces the historical evolution of ancient Chinese philosophy, the representative philosophical schools in each period, and their representative propositions and views. It covers the history and development of ancient Chinese philosophy from the perspective of global culture.
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The popularity of the Internet, the rise of ‘Internet +’, the in-depth use of e-commerce, social networks and various network platforms in enterprises have greatly changed the competition methods and strategies in the Internet era from the traditional competition strategies. The enterprises that cannot adapt to this new change are doomed to be at a disadvantage in the fierce competition and be eliminated. Then, what are the essence and characteristics of Internet economy, Internet + and Internet thinking? What are the characteristics of Internet platforms and their competitive strategies? What are the fundamental differences between the competitive strategies of Internet economy and traditional modes and their root causes? How should The Internet platform be designed? How should enterprises cope with the fierce competition in the Internet economy and develop corresponding strategies according to their own characteristics in order to gain the leading edge in the new economic pattern?
This course reviews the most important features of the Internet, platform features, lock effect and the scarcity of information products and services, winner-take-all and first-mover advantage in inevitability and coping strategies of the Internet economy, subversive innovation strategy and the long tail theory applicable occasions and matters needing attention in the Internet economy, the new product strategy of the Internet economy environment, pricing strategy, marketing strategy and channel strategy, to analyze O2O e-commerce mode of opportunities and challenges, to discuss the importance and strategic points of plate-based business model innovation, product development innovation and pricing model innovation in Internet platform economy, Internet finance platform strategy and cost-benefit analysis, as well as how enterprises use social networks to build, expand and maintain customer loyalty. This course also analyzes the network economic environment with Chinese characteristics and discusses the dynamic competitive strategy under the current network platform economic environment in China.
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The course examines the basic concepts of traditional Chinese medicine, including its development and achievements in the field of Chinese medicine. Other topics include the origin and growth of traditional Chinese medicine, medical celebrities, and the relationship between Chinese medicine and culture.
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