University of Sydney

This course examines the relationships among marketing organizations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organizations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

This course examines the scope and impact of American media. It looks at the relationship between US media industries and the stories people consume. It surveys multiple forms and formats, including cinema, television, radio, podcasts, literature, and social media. Students will be encouraged to examine their own media habits and practices, as well as understand how the US projects an image of itself through its media industries.

This course examines key ideas and concepts in criminology, including definitions of crime, criminological theories of crime causation, the consequences of crime, research methods used in criminology, and the ethics of conducting criminological research.