COURSE DETAIL
This course examines the relationships among marketing organizations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organizations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines the scope and impact of American media. It looks at the relationship between US media industries and the stories people consume. It surveys multiple forms and formats, including cinema, television, radio, podcasts, literature, and social media. Students will be encouraged to examine their own media habits and practices, as well as understand how the US projects an image of itself through its media industries.
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This course examines key ideas and concepts in criminology, including definitions of crime, criminological theories of crime causation, the consequences of crime, research methods used in criminology, and the ethics of conducting criminological research.
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COURSE DETAIL
COURSE DETAIL
This course examines the field of mathematical analysis both with a careful theoretical framework as well as selected applications. It shows the utility of abstract concepts and teaches an understanding and construction of proofs in mathematics. The course starts with the foundations of calculus and the real numbers system. It goes on to study the limiting behavior of sequences and series of real and complex numbers. This leads naturally to the study of functions defined as limits and to the notion of uniform convergence. Returning to the beginnings of calculus and power series expansions leads to complex variable theory: elementary functions of complex variable, the Cauchy integral theorem, Cauchy integral formula, residues and related topics with applications to real integrals.
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This course introduces students to the theoretical and practical aspects of sport and exercise coaching. Through active participation in lectures, tutorials and practical workshops, students learn how to create a positive sporting environment by utilizing athlete-centered coaching strategies. Students also learn how to evaluate and improve their own coaching performance by applying reflective and evaluative skills. Topics covered include coaching, training and management principles, coaching pedagogy, planning, skill learning and sports psychology. Students also complete the beginning coaching general principles course. At the completion of this course, students are more confident and knowledgeable in their coaching practice.
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