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Venture Marketing focuses on how business start-ups and small/medium sized firms can create competitive advantages with limited marketing resources. Students focus on the marketing management process and how competitive advantage can be created using market research, product development, pricing strategies, and communication strategies. This course teaches students how to apply concepts, models, and theories from the domain of marketing in specific (new) business situations. Course activities include the use of case studies, a video (management) project, and a simulation.
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The course examines critical economic issues that influence contemporary societies, including income inequality, labor market discrimination, poverty, exploitation, migration, and feminism. Focusing on both theoretical frameworks and empirical evidence, the course provides a comprehensive understanding of how economic disparities emerge, persist, and may be addressed. Students explore global perspectives, with a focus on Europe, the US, China, and India, analyzing the role of race, gender, and social origin in shaping economic opportunities and outcomes. The course also explores how Artificial Intelligence (AI) technologies shape income distribution, employment opportunities, and economic equity. As AI integrates into numerous industries, it influences wage structures, job availability, and productivity, often favouring those with access to specialised skills or technology. This course investigates whether AI reduces or exacerbates existing income gaps and examines if its benefits are distributed equitably across social and economic groups. The course also considers policies and regulatory frameworks that aim to ensure AI supports more inclusive economic outcomes.
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COURSE DETAIL
This course introduces industrial organization (IO), including the study of market structure, theory of the firm, and some other important topics in IO. The focus is on some basic theoretical models and related empirical studies. Topics include perfect competition, monopoly, pricing mechanisms. Texts: Dennis W. Carlton and Jeffrey M. Perloff, MODERN INDUSTRIAL ORGANIZATION; Jean Tirole, THE THEORY OF INDUSTRIAL ORGANIZATION. Assessment: term paper and presentation (30%), class participation (10%), in-class presentation (30%), summary report (30%).
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COURSE DETAIL
COURSE DETAIL
This course introduces economic concepts and theories for analyzing and evaluating sustainable development and practices. Students examine causes and potential solutions to environmental and social degradation, and learn the value of these services. Students also study the functions of businesses, governments and civic groups and the role of sustainable development.
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This course is offered for senior undergraduates majoring in economics and management. This course aims to introduce the role of the government in a market where the equilibrium of competition is "failed", and to cultivate students' ability to analyze real regulatory issues using the relevant principles of microeconomic theory and industrial organization theory.
This course will emphasize the importance of market structure, corporate interaction and industrial performance, and focus on the complementary role of regulation and the market. This course will be divided into four parts: the first part will briefly introduce the economics of regulation, the second part will study anti-monopoly, and the third and fourth parts will study economic regulation and social regulation respectively.
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This course is targeted at students who are interested in real estate investments as an alternative to equity investments. The theory can be applied to analyses of real estate markets in different countries, including the US and Denmark, and students will relate the theory to US and Danish real estate market statistics.
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