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This course explores the generation strategy and development laws of different types of radio and television programs. It covers the characteristics, planning, production process, and operation mode of different program types, as well as the relationship with market mechanism, audience needs, and the social and cultural environment.
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This is a beginning course on Korean language for students with no background. It provides basic language knowledge and basic language skills; the ability to accurately and fluently pronounce and master basic accent; familiarity with letters to spell sentences quickly and accurately; 500 commonly used words, most commonly used suffixes and sentence patterns in Korean; andeveryday language and classroom language, and have basic Korean communication skills.
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This is an introductory course in econometrics, which provides a study of basic math theories and tools for empirical economics studies and research. It also provides a series of Stata lectures throughout the semester. Topics include experimental ideal, bootstrapping, Monte Carlo simulation, survey design, binary dependent variable, instrumental variable, truncated regression, Tobit model, and Heckman selection.
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The course examines the key concepts and theories of service marketing. It uses case studies to explore current trends in marketing, including China's immature market as well as its emerging service industry.
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Through this course, students will learn the most basic Chinese culture through Calligraphy. Topics include the changes of Yin and Yang balance, more and less, deficiency and reality, and calligraphy and painting homology.
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Through the combination of theoretical teaching and gathering and writing practice, this course combines news gathering and writing skills.
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Whether animals of different species have consciousness, concepts, representation, communication, and cultural abilities is not only an open question, but also closely related to people's daily curiosity and animal ethical practices. Through the study of this course, students are expected to master the methodology of philosophy of science and achieve a reflective balance between the transcendental thinking of philosophy of mind and the empirical evidence of cognitive science.
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The course provides an overview of human resources and human resource management. Topics include development, organization, orientation, recruitment, performance management, training, salary management, communication, incentives, and conflicts.
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This course introduces the role of western media in foreign policymaking, and the relationship between media and foreign policymaking under the Chinese political system. The first part of the course covers basic theory and concepts of media, politics, and foreign policy. The second part of the course includes case studies on media and foreign policy formulation.
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This course covers the basic principles and methods of intellectual property law. Topics include China's legal system of intellectual property; systems of patent, trademark, copyright, and the context of Internet plus the intellectual property rights of new territory; creation, management, application, and protection; and building a platform under the support of intellectual property framework system.
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