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This course surveys the history of Western art from ancient Greece and Rome to the 21st century. Focusing on painting and sculpture, it explains how art has developed in relation to changes in historical context, including politics, religion, science, economics, and society. The course teaches basic techniques of western art, major artistic styles and movements, and how to interpret visual culture both visually and historically.
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The course examines the process of creating, assessing, and pursuing product opportunities, with emphasis on evaluating future markets shaped by new technologies. The focus is on technology innovation coupled with business planning and development. Other topics include factors that drive continuous creative product innovation, evaluation of new product ideas and risk assessment of commercialization, product development strategies in industrial marketing, understanding the behavior of the buyer and formulation and implementation of an innovative marketing strategy and business plan. This course combines mentor-guided team projects, case studies, and research on the entrepreneurial process. Text: Osterwalder and Pigneur, BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS, AND CHALLENGERS. Assessment: exam I (25%), exam II (25%), assignments (10%), class activities (5%), class attendance and participation (5%), term project and presentation (30%).
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COURSE DETAIL
COURSE DETAIL
This course shows how the principles of marketing can be applied to marketing problems across national boundaries and within foreign countries. Attention is paid to the development of global marketing strategies and to the different approaches needed to market consumer items, industrial goods, and services internationally. The impact on marketing of the cultural, economic, political, and technological environments in different countries are examined. Text: Warren J. Keegean and Mark C. Green, GLOBAL MARKETING. Assessment: midterm exam (25%), final exam (35%), group projects (30%), class participation (10%).
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COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines the impact of Zen thought and practice on Japanese culture. It covers proto-Zen from India to China; the transmission and development of Zen in Japan; and Zen’s influence on the aesthetics of everyday objects, experience, and judgments including architecture, landscaping, arts, literature, spirituality, and lifestyle.
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