University of Alicante

The course provides both a theoretical foundation and practical tools for designing and implementing strategic public relations programs in public and private organizations. It examines the full process of planning persuasive communication, from research and audience analysis to strategic goal-setting, tactic selection, implementation, resource allocation, and evaluation. This course explores key phases of public relations planning—starting from professional frameworks and industry associations, and moving through the planning stages including stakeholder mapping, strategic message design, tactic development, and performance assessment.

This course focuses on the study and practical use of English vocabulary and communication strategies specific to the field of Social Work. It includes grammar review and develops oral and written skills for professional contexts such as interviews, reports, meetings, and presentations. Topics cover key areas of Social Work including healthcare, families, children, the elderly, and the prison system.

The course examines English slang and colloquial language from both historical and current perspectives. It focuses on how informal and marginal lexical forms shape linguistic variation, especially in youth and counter-cultural contexts. Topics include word formation, etymology, linguistic interdiction, and the representation of slang in literature and media.

This course introduces the concepts and methods of game theory, focusing on situations where outcomes depend on the strategic interactions of multiple agents. It offers a study of modeling and analysis of decision-making in competitive and cooperative environments, with applications in economics and the social sciences.

This course analyzes the fundamental syntactic structures in Spanish, focusing on its main normative parameters. It examines the linguistic structure of Spanish which allows for comparison with other languages. 

This course explores the role of geography in understanding the structure and transformation of human spaces. Students learn how to interpret the spatial distribution of populations, economic activities, and political divisions, and to assess how these elements interact to shape the territory. The course also addresses the importance of sustainability and territorial equity in a globalizing world.

The course provides a foundational understanding of psychological principles applied to physical activity and sport. It explores key topics such as personality, motivation, emotion, attention, group dynamics, and mental health, with a focus on their impact on athletic performance.  It discusses the role of the sports psychologist, behavioral assessment techniques, and innovative approaches like neuromotricity to enhance performance. The course also addresses psychological intervention, coaching, and program design for diverse populations, from elite athletes to individuals with special needs.

The course introduces modern web application development from an engineering perspective, emphasizing model-driven design and best practices. Students learn to model data and hypertext, apply client- and server-side technologies, and implement systems using the Model-View-Controller (MVC) architecture. Topics include testing, security, deployment, and SEO. Through practical projects, students develop the skills to design, build, and document professional web solutions.

Prior experience with programming knowledge, web technologies, and software engineering fundamentals is recommended.

The course offers a study of 20th century United States literature. Topics include: Americans in Europe; literary responses to WWI; the Lost Generation and the Jazz Age; literary responses to the Great Depression; trends in American Drama; literary impact of the Civil Rights Movement; postmodernism; multiculturalism and the emergence of new voices.

The course develops linguistic and educational skills for teaching English language and literature in early childhood settings. It focuses on key theories of early language learning and the tools to create engaging, age-appropriate, and inclusive learning experiences.