Italy

This course provides an in depth overview of Data Mining, Commercial data, Administrative data, survey data, Factor Analysis, Cluster Analysis, Predictive Models (decision trees, discriminant analysis, regression). The course content is delivered through theoretical lectures and practical laboratory works using SAS software; it focuses on the application of SAS programming for market research and consumer behavior analysis, combining statistical rigor with practical implementation. The curriculum emphasizes advanced techniques such as Principal Component Analysis (PCA), Multiple Correspondence Analysis (MCA), Discriminant Analysis, and clustering methods. Topics for this course include:

1. Advanced SAS Programming for Market Data
2. Statistical Foundations for Market Research
3. Principal Component Analysis (PCA) for Market Research
4. Clustering Methods for Market Segmentation
5. Multiple Correspondence Analysis (MCA) for Categorical Data
6. Discriminant Analysis for Predictive Modeling
7. Advanced Data Handling and Preparation
8. Capstone Project: CRM and Consumer Behavior Analysis

By the end of the course, students learn to define their research topic, edit the questionnaire, treat distortion effects generated by the opinion scale, build statistical models using the SAS software, and draft of research report. Students will conduct a psychographic Customer Relationship Management (CRM) capstone project, which must apply the data analysis strategies addressed during lectures; they produce a final written report with clear and logical description of the analysis process and methodological choices. 

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. Art and literature can be seen weaving around each other, influencing one and another, and being used as a tool to teach students about liberal arts and humanity; this course explores various ways in which words and images have interacted and shaped Italian culture in the 20th and 21st centuries. It is divided into two modules.

Module 1: Literature and Visual Culture explores the relations between the Italian novel and comic strip fiction between the 20th and 21st centuries, highlighting the fundamental role played by comics in the personal formation and creative activity of some writers. Tracing the development and diffusion of comic strip fiction in Italy starting from the second half of the 20th century, this module focuses in particular on how much the experience of comic strip readers influenced the narrative and non-fiction production of Italo Calvino and Umberto Eco, shaping their imagery and writing methods. The module analyzes and discusses interpretations of comic book characters and serial stories, as well as the different ways in which comics are incorporated into their texts.

Module 2: Literature and the Arts provides students with themes and areas for in-depth study: 1) the interaction between literature and photography; 2) the issue of the gaze in literature; 3) iconology, the visual turn and the pictorial turn; 4) literature and visual arts facing the crisis of modernity and postmodernity. In particular, the course delves into these specific forms of interaction between literature and photography: 1) the photographer as a character; 2) photography as a theme in literature; 3) photography as a way of writing or the role of photographic gaze in literature; 4) phototexts. At the end of the course, students are able to develop a general vision of the relationships between Italian Literature and other Arts, from the nineteenth century to nowadays, with a focus on painting. Students acquire knowledge on the most relevant works of literature which interact with images and they will be capable of analyzing critical, theoretical, and literary texts regarding visual arts.

This course provides students with the fundamental tools to understand financial decision-making in the modern corporation. Topics include: capital budgeting/corporate investment, capital structure, corporate sources of funding, dividend policy, corporate contingent claims for financial risk management. The course frames these topics within the standard theories of risk and return, valuation of assets, and market structure.

The course focuses on the following topics:

• Financial Planning and Analyzing financial performance
• Capital budgeting (NPV, IRR and payback period)
• Capital budgeting and risk (asset beta and equity beta)
• Financing decisions and the firm cost of capital
• Capital issuing (seasoned equity offers, IPOs and venture capital)
• Corporate risk management

Social media is an important part of our everyday lives, for better or worse. It has the power to bring people together but also to threaten democracy. This course looks at social media through an economics lens, analyzing how it shapes the incentives of users, platforms, firms, news organizations, politicians, and governments. To do so, it reviews basic models of individual and firm behavior, borrowing tools from the most “rational” economic frameworks but also covering important psychological biases from the behavioral economics literature. Armed with this toolkit, the course reviews frontier empirical literature, studying questions such as: How can we incentivize the production of “good” content and mitigate harmful content? Are the incentives of platforms aligned with users’ interests? What are the consequences of social media algorithms optimizing for engagement? Do algorithms cause echo chambers? What are the political effects of social media? Does it harm users? This course contributes to the education program by showcasing how to apply economic knowledge to answer some of the most pressing challenges in our society.

The course focuses on North American literature (USA and Canada) written in English, with a special emphasis on identity issues and the making of "national" literatures. Classic and funding texts are compared to outline the symbolic and mythological patterns that have shaped the US and the Canadian realities, from the European colonization till the end of the 19th century. In this class, literature is investigated through a constant dialogue with other arts, including media, cinema, photography, and the visual arts. The concepts of identity, memory, community, inner/outer landscape constitute the thematic paradigms to approach the evolving mentalities underpinning the evolution of complex identity processes in the so-called New World. This course features a series of guest scholars to encourage the dialogue between literature and civic society so to widen our knowledge of learning and training opportunities available nationally or internationally. The list of featured guests will be available when classes start. Students learn the literary history of the period at stake; they acquire useful literary tools to analyze fictional productions and question them in relation to the complex and heterogeneous North American realities.

The course provides foundational knowledge of adult psychopathology, clinical psychology, and clinical interviewing, with a specific focus on a set of practical issues, such as the impact of cultural differences, the development of key intrapersonal skills (e.g. perspective taking, mindfulness, epoché, empathy) and interpersonal skills (e.g. communication strategies, setting, interventions and techniques). The course introduces the concepts of culture and identity, nomality, deviance and psychopathology through the framework of social constructionist theory. During the whole course, in-depth analysis of various topics may vary according to students' requests and previous knowledge. Classes consist of traditional lectures as well as interactive and student-centered activities aimed to foster an active learning process, such as group work, class debates, role play, and presentations.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The aim of the course is to illustrate the diversity of the world's languages and the implications of this diversity for a general theory of language and its use, discussing the main methods and results of the typological-functionalist approach and of the approaches developed in the pragmatic field. Through the comparison of different languages, belonging to the various families attested in the world, the theoretical and methodological bases for the analysis of structural, semantic and pragmatic diversity of human languages are discussed in detail, also in relation to cultural diversity. At the end of the course, students are able to trace different languages back to different 'linguistic types' and have an up-to-date knowledge of threatened and endangered languages; have a thorough knowledge of the notions of linguistic and pragmatic universals; be able to set up and carry out autonomously an interlinguistic comparison with respect to single linguistic and pragmatic phenomena; be familiar with the main techniques of data collection and linguistic documentation; and be able to orient themselves within the descriptive grammars of different languages.

The course is organized in five parts. For each topic, different perspectives and theoretical proposals are compared, in the light of the most recent scientific debate:

1. Introduction to linguistic diversity
2. The world's languages and their health status.
3. Analyzing linguistic diversity: data collection and methods of analysis
4. Linguistic typology: seeking order in chaos
5. Explorations of linguistic diversity

The topics addressed in the second part of the course are listed below. The list may be subject to change depending on the specific interests of the attending students.

• Different languages construct words differently: morphological types
• Subject and object in world’s languages: syntactic types
• The categorization of time and reality: languages without time markers, time and reality of nouns and adjectives
• Noun categories: genders (how many?) and number (beyond singular and plural...)
• Parts of speech: how are people, things, and events categorized? Are there languages without adjectives?
• The expression of gratitude in the world's languages: is saying 'thank you' a universal phenomenon or does it depend on education and culture?
• How to communicate misunderstanding? The expression of error and its repair in world languages
• Languages without AND and languages without OR: connectives beyond logical distinctions

A basic knowledge of general linguistics is required. Those who have never taken a basic linguistics exam will have to recover independently, by studying a basic manual (Berruto & Cerruti 2011 is suggested).

This courses uses ten topics to explore how the global economy emerged in the past and how global trade and global empires changed the world. The first part of the course traces the connection between European colonial empires and the making of the global economy until the Industrial Revolution, and how the rise of the West impacted other world regions. The second part of the course discusses globalization and deglobalization and the shifts of global economic power in the modern age. This is modern economic history in a global context and focuses mainly on non-European regions.

This course explores the making of contemporary Europe diachronically and in a global context through four parts. It considers the plurality of “Europes” that emerged in the postwar period, including the institutional evolution of the European Communities and European Union, their challenges and their achievements. It situates the development of regional cooperation agreements within the global context of World War, decolonization, Cold War, economic crises, globalization, the Soviet collapse, and the turmoil of the early 21st century. It evaluates the the roles that different actors – including multilateral organizations and multinational corporations – played in shaping European governance. It equips students to apply this knowledge to their own analyses of contemporary political debates, through readings, discussions, and a capstone podcast project. 

This course introduces the broad array of disciplines dealing with the management of different types of institutions (firms, families, public administration) and with different degrees of specialization (manufacturing, service companies, firms operating in specific industries), analyzing their management, organization, performances, and the relationship they put in place with different stakeholders, namely customers. During the course, concepts and tools are presented, stressing in particular the conditions for the economic viability of cultural firms and institutions. More specifically, the course aims at: Transferring concepts and the basic management vocabulary; providing a unified view of firms’ structure and functioning, independently from their type (private, public, no profit) and industry; highlighting the role of the manager in charge of making a synthesis between multiple stakeholders with often conflicting goals, for the sake of the firm’s continuity; showing the specificity and the main managerial challenges for firms operating in cultural industries and often influenced by the political and institutional level, and for those characterized by a tension between creativity and industrial logic (design-based companies, fashion companies).