Fudan University

This course examines topics in advertising. It studies basic modern concepts/ideas, theoretical models, empirical instruments and data sources in advertising and introduces the place of advertising in business, branding, and society. The course helps students to understand and be able to apply principles for aesthetic, rhetorical, ethical, and cultural critique of advertising products and practices.

This course examines the development of Chinese classical gardens; the characteristics of Chinese feudal society and the historical causes of the development of Chinese classical gardens; the cosmology and the realm of Chinese classical gardens; the principle of "neutralization" in Chinese classical aesthetics; the art of framing Chinese classical gardens' and the high degree of self-improvement of Chinese traditional cultural system and its influence on garden culture.

The course examines the historical, economic, and political characteristics of Nordic countries. Specific attention is paid to the uniqueness of the Nordic countries compared to the rest of Europe. Course contents include Nordic history, politics, economics, and business, labor market, and culture. Specific lecture topics include Nordic literature, Ibsen on page and on stage; Norwegian gender equality in politics and society; a historical and generational perspective of Norwegian gender equality in everyday life; the myths and realities of Finnish education; the petroleum-based welfare state; systems of government and the Nordic model; public reforms and the Nordic model; Finnish constitutional and criminal law; and public health in a Nordic perspective. 

This course helps the students to 

1) Understand financial statements and master statement analysis methods
2) Understand various valuation models and their application in different scenarios

3) Master M&A-related knowledge, including: M&A concept, M&A transaction process, transaction structure, financing strategy, application of valuation models in M&A, and the impact of consolidated financial statements

4) Master the valuation of listed companies

This course consists of three parts. The first part will systematically review financial statements and form the basis of financial statement analysis. Based on this, the course will introduce various valuation methods.
The second part of the course will focus on mergers and acquisitions. Mergers and acquisitions reflect the allocation of resources in the capital market, have strategic significance for enterprises, and are complex in transactions. The course will introduce the basic concepts, motivations and economic consequences of mergers and acquisitions, the main processes involved, transaction structure, valuation, financing methods, etc. This part will be based on the valuation methods of the first part, combined with the characteristics of unlisted companies.
The third part will discuss the valuation of listed companies and provide reference for investors' resource allocation decisions. The course aims to establish the connection between financial information and capital market, and cultivate students' ability to integrate and apply basic knowledge of finance and accounting to investment decision-making.

This course provides an introduction to sociology and sociological theory. It analyzes real social problems and covers topics such as the historical development of sociology, society and social structure, culture, social interaction, socialization, groups and organizations, transgression and social control, social stratification and social mobility, political order, economic order, collective behavior and social movements, and social change

This course is designed to provide a comprehensive description and analysis of contemporary United States of America and help the learners to know better about America's current development and the possible future.

Architectural art is the epitome and crystallization of society, history, science and technology, ideology, and culture. Through in-depth reading of brilliant classic architectural works, we travel the history, stroll through time and space, wander through thoughts, and explore the aesthetic height of vision and spirit. At the same time, students are guided to grasp the aesthetic methods of architectural space art, learn to appreciate the unique artistic style and cultural connotation of architecture in different periods, and further explore the internal mechanism and regularity of architectural beauty. Cultivate a comprehensive vision, as well as learn from one another, independent aesthetic analysis ability.

Architectural art is different from painting, sculpture and other art categories. It not only involves external modeling issues, but more importantly lies in the artistic quality and cultural value of the internal space defined by the shape. Space is the protagonist of architecture, and understanding inner and outside space is a key issue in understanding architecture. This course is mainly based on the perspective of the space of architectures to think about and evaluate architecture, and to select classic cases, history and history in connection with the era background, political economy, ideology, science and technology, space concepts, artistic trends, aesthetic styles, etc. of the different stages of Western social development; then to form a general understanding, with both the span of historical time and space and the breadth of architectural types.

World Wide Web, also known as WWW, is an information browsing service based on hypertext (HTML), which has become an important way for people to browse and retrieve information. The webpage is the basic element of WWW. This course allows students to understand the system of web application development, with a focus on client-oriented web page creation techniques including HTML|CSS, JavaScript, and Jquery.

This course covers the following topics regarding Anglo-American Law:

Doctrine of precedent 

Constitutional law

Contract

Torts

Criminal law

Procedure

Evidence

Legal research

Legal profession and education

Anglo-American law and Chinese law

This course examines the theory and application of online news communication, focusing on the analysis of the evolution of online news form, the evolution of online news production mode, as well as various technical applications of online news communication and its internal communication rules under the background of online society.