Fudan University

This course examines what entrepreneurship is, how to understand entrepreneurship, how to prepare for the process of entrepreneurship, what difficulties one will encounter in the process of entrepreneurship, and who can help one in entrepreneurship.

This course examines social research methods. It introduces how to conduct scientific research on social phenomena and social processes.

Thic course examines marketing theory and method. It focuses on the principle and methods of how the positive side of the exchange of the two sides facilitate the exchange, especially the principle and method of how to sell products to customers as a seller of the enterprise. Topics include enterprise market environment analysis, demand management, the enterprise mission, market segmentation and market targeting, planning marketing strategies, including product, price, channel and promotion strategy, and so on. The course uses case studies and projects to examine current market strategies.

This course covers the development characteristics of American history from the 17th to the 19th century with historical perspectives and methods. Topics cover formation and development of British North America; rise of the Independence movement; from Confederacy to Federation; formation of the two-party system; development of regional economy; crisis and division of the federation; US and the industrial age; rise of modern cities, politics in the gilded age; and expansion from the mainland to overseas.

This course studies the basic principles of expressive art, techniques for promoting expression, and empathy response techniques. It covers how expressive characteristics change with age from the perspective of psychological development, and how to formulate guidelines for artistic psychological education based on different stages of psychological development. The course also examines the progress of art therapy research and the methods and applications of drawing tests from a scientific perspective.

This course introduces the current research trends in the history of modern Chinese education, as well as its relationship with the research of modern Chinese society, culture, and political history.

Securities investment analysis refers to the process in which individuals comprehensively analyze various types of information affecting the value or price of securities through specialized analytical methods to determine their value, price, and movements. This course, while covering the foundational knowledge of securities investment analysis, primarily explores analytical methods from three perspectives: fundamental value analysis, technical analysis, and behavioral analysis in securities investment.

This course examines the rise of social theory and theoretical paradigms, social phenomena, social realities and the formation of Chinese social traditions. The theory part involves the three major traditions of social theory, and the character part involves: Comte, Spencer, Durkheim, Weber, Simmel, and other important social philosophers from the 19th century to the beginning of the 20th century.

This course explores Chinese economic reforms and development, and introduces many of the elements of China's emergence and its potential role in the world economy. It uses China as a case study placing Chinese economic development in a historical and comparative context, exploring the contradiction between the unprecedented economic growth of the past century and the persistence of poverty in wealthy countries. The course begins with theories of economic growth and poverty, and studies economic and social institutions and public policy debates on ways to achieve rising incomes while improving living standards and promoting equality. The first part is on economic development and the most commonly used models of development. The second part covers contracts and development. 

Chinese-taught version of ECONOMICS OF DEVELOPMENT IN AN ERA OF GLOBALIZATION. Slightly different title used at the host, but same course.

The teaching purpose of this course is to enable students to master the basic concepts of advertising copywriting, understand the thinking framework of advertising copywriting writing, master the writing requirements and methods of copywriting, and initially have the ability to write advertising copywriting and this major through the elaboration of basic theories and the analysis of typical examples. Basic analysis and judgment skills in the field.

The content of this course consists of the following parts: basic concepts; source of copywriting; quality and thinking of copywriters; strategic thinking of copywriting; copywriting and creativity; perceptual and rational techniques of copywriting; advertising slogans; title; Text and accompanying text; print advertising copy; audio and video advertising copy; copywriting test.