Communication

This course aims to help students build a correct understanding of the relationship between communication, media, and society. It enables them to grasp the evolution of media in society and apply appropriate cognitive frameworks and methods to analyze key media phenomena and communication issues in societal contexts. Students will develop a comprehensive and accurate understanding of the interaction between media and society, along with a foundational understanding of classic communication and social theories. Through this course, students will gain basic knowledge of communication theory, media literacy, and media critique skills.

This course introduces brain and media, media equation, media and attention, media and memory, priming, emotion and neuroscience. 

This course is an opportunity to watch, discuss, understand, evaluate, and develop audiovisual narratives around brands. This course entices students to amplify their vision of the advertising film industry, its history, current best practices, and new challenges. From the 30/60-seconds-ads to the social media video content, students work on the storytelling behind campaigns and have the opportunity to produce audiovisual ads for clients chosen by the students. This course covers advertising and cinematographic language; creation, production and evaluations of advertising films; format and content transformations along history; and current audiovisual advertising practices.

This course examines the discipline of communication studies and looks at the role theory plays in its study. It explores the range of concepts and models used to describe, explain and study the human experience of communication and presents different ways of thinking about communication as influenced by cultural, historical, and academic perspectives.

This course trains students to become effective communicators, as a speaker, listener or interpreter. The theory of rhetorical communication is applied to the presentation of self and ideas for a specific purpose. Critical thinking processes are emphasized in preparing, making and critiquing various forms of public communication. Since the course aims to improve skills for various types of oral presentations and discussions, each class meeting consists of student presentations and discussions. 

Understand the fundamental elements of audiovisual language (image, sound and montage) through a solid conceptual and practical basis, applying a production methodology to generate stories and audiovisual products that communicate a point of view about reality.

This course examines social media marketing from three perspectives—principles, applications and strategies. Social media and network theory, popular social media strategies, and data analytic tools will be introduced. 

This introductory course covers basic concepts and history of the press and mass media, the functions of mass media in modern society, and introduces basic research methods to equip students with skills to critically appraise media issues. Throughout this course, heavy emphasis will be placed on critical thinking and how to effectively interpret how media functions and its effects on society. 

This course introduces the principles and practices of public relations, focusing on strategic, digital, and socially responsible communication. 

Topics include the history of public relations; public relations communication practices in various organizations such as corporations, governments, public institutions, local governments, and educational institutions; ethics and public relations; research and theory in public relations; social media and emerging technologies; and career opportunities in the field.  

The course addresses current problems related to social, political, environmental and technological transformations, using as a common thread the production of dystopian series broadcasted in recent years on Internet audiovisual platforms.