Communication

This course covers the fundamentals of news, features, and creative nonfiction writing. It also introduces photo-video journalism, and documentary filmmaking. The course explores how to: recognize good stories; interview; gather data and information; develop contacts and sources; create news and feature stories; take photographs and develop photo-essays; shoot video and make short video reports or documentaries. The course also discusses global issues and the role of global mass media.

Offering this elective allows students to gain a deeper understanding of current social media communications and emerging technologies. From the perspective of disciplinary development, this course is conducive to cultivating students' ability to integrate theory with practice, especially how to combine the knowledge of communication with the changes in media technology, which is in line with the characteristics of applied communication.

Though this course you will

1) Understand the history of social media development

2) Be familiar with the basic terminology, academic concepts and important theories of social media communication

3) Improve the ability to apply relevant theories to analyze social media phenomena

4) Improve the specific communication practice ability of social media communication

5) Learn some basic methods for evaluating social media communication practices

This course introduces managerial knowledge within the context of media as an industry. It provides an overview of the current turbulence as well as the landscape of future media industries. The course addresses the current states of media industries; digital transformation of media companies; adoption of emerging technologies in media industries; application of strategic concepts to media fields; users in digital media, and regulatory issues in media industries.

The course is an introductory course on the creative aspects of the mass media, media art, new media and popular culture. The course aims to enhance creative, aesthetic as well as intellectual ability of evaluating different media art forms and expression. The course covers art theory, aesthetics, theories on creativity, technical and commercial aspects of various forms of production and popular culture. The course is a combination of lecture, plays, productions, workshops and discussions. Assessment: radio production, photo essay, video production, in-class discussion, work and presentation.

This course explores ways to create and put together narrative and reflective stories with images and sounds in order to communicate ideas and generate viewer resonance.

This course introduces the eco-system concept to examine ways that innovating firms interact with various actors to build and sustain viable global enterprises. Actors include: suppliers, competitors, investors, users/customers, governments and universities.