Communication

This course deals with the concepts of national and personal identities in conflicts. It explores how ethnic, national, and cultural group identity is connected to individual identity, how groups in conflict take part in a dialogue, and how the individuals comprising them do so. Topics include collective memory, ethnic and national group narratives, and ethos. The course integrates theory and practice, providing an opportunity to get acquainted with core theories, experience how group identity is formed, and how a dialogue between opposing sides is conducted. The course includes guest lectures of people, organizations, and institutions who deal with these topics.

This course examines the difference between data journalism and precision journalism. Other topics include: open data and open journalism; data and laws of access to public information; the newsroom in data journalism and building the new journalism; gathering data; data representation and visualization of information; future perspectives in data journalism. 

This course is a study of the ideology, politics, and social systems of Catalonia and the Catalan people within Spain and greater Europe. It discusses the interaction between various legal systems, the various political parties and interest groups, and the evolution of communication. Topics include: historical evolutions in law and civil rights in Spain, comparison between common law and civil law, the Catalonian parliament, European elections, Spanish university culture, and the mass media in Spain.

Through systematic theoretical lectures and effective subject exercises in this course, students can master the basic design procedures and design essentials of the direction of brand image building, cultivate students' concept of guiding brand design with brand strategy, and improve students' ability to comprehensively grasp brand image design.

In the course teaching, multiple teaching links such as theoretical study, project analysis, market research, project proposal, program design discussion, design group guidance, work modification and submission will be set up. The specific project involves a comprehensive course from brand name, brand logo, brand color, brand text, brand symbol graphics to the overall visual image of the brand. Including the design of the relevant elements (basic design system and application design system) of the overall visual image of the brand, and can fully design the above elements as a whole and systematically.

The International Internship course develops vital business skills employers are actively seeking in job candidates. This course is comprised of two parts: an internship, and a hybrid academic seminar. Students are placed in an internship within a sector related to their professional ambitions. The hybrid academic seminar, conducted both online and in-person, analyzes and evaluates the workplace culture and the daily working environment students experience. The course is divided into eight career readiness competency modules as set out by the National Association of Colleges and Employers (NACE), which guide the course’s learning objectives. During the academic seminar, students reflect weekly on their internship experience within the context of their host culture by comparing and contrasting their experiences with their global internship placement with that of their home culture. Students reflect on their experiences in their internship, the role they have played in the evolution of their experience in their internship placement, and the experiences of their peers in their internship placements. Students develop a greater awareness of their strengths relative to the career readiness competencies, the subtleties and complexities of integrating into a cross-cultural work environment, and how to build and maintain a career search portfolio.

This course examines brand management from a corporate and commercial perspective. It is a study of the historical evolution of brands, their main components, how they are managed and built, and how they communicate. This course also analyzes the primary models of brand evaluation.

The course examines the theories of western scholars in the field of culture and communication as well as the current situation and existing problems of cross-cultural communication and communication in the world under the background of globalization. Combined with the reality of China and other Asian countries, this course examines and studies the leading paradigms and examples of international and cross-cultural communication.