Communication

This course studies how theories of social psychology can be applied to the understanding of how new media is produced, marketed, resisted, adopted, and consumed. It highlights key stages in the development trajectory of new media and introduces relevant theories, while considering such issues as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's dominant applications, what goes through the minds of new media adopters, and who are most likely to engage in deviant media use.

 Why do two translators sometimes produce two very different translations of the same text? Can a translation ever have the same effect as its source text? Why should we study translation theory? What even *is* translation? Through this course, students will explore these and other multi-faceted questions in the field of Translation Studies (TS). 

This course aims to provide a solid foundation in major theories and issues of TS, from historical debates surrounding equivalence and fidelity, to newer perspectives that challenge these well-entrenched concepts. Students will learn to describe and critically evaluate translations and translation strategies. 

Finally, through guided practice activities and a final group translation project, students will be able to experience firsthand the puzzle-like challenges and satisfactions of producing their own translations. 

This course goes beyond the fundamentals of marketing emphasizing the concepts, theories, and techniques applied to the “Made in Italy” phenomenon, emblematic of superlative quality. The course explores three key areas: 1) Basis of communication, public relations, and marketing; 2) “Made in Italy”: concept, its evolution and what means for Italy from economic and social point of view; and 3) marketing and advertising approaches of Italian companies pursuing “Made in Italy”. A focus is on the industries of food and cuisine, fashion, and other areas of design. The course explores the appeal of “Made in Italy” as a global brand and the marketing of “Italian Style” throughout the world. Since a flow of expertise across time and disciplines seems to distinguish “Made in Italy,” the course aims to give a way to connect the latter to patterns of continuity and change in Italian society and to examine how the "Made in Italy" phenomenon has impacted the country. An additional concentration is on the business aspect of the label, in particular, on marketing, branding, and consumer behavior seen from both an Italian and international perspective.

This course is a practical workshop where students create a methodological reading grid to allow them to decode with certainty what news is factual and what can sometimes be used for propaganda purposes. The course covers how to review images, sources, publication dates, itineraries, virality, and context to authenticate the veracity of content.

This course explores the history of screenwriting and the principles of the craft of writing scripts for screen. Students read and respond to a variety of scripts written for screen and write a short script with accompanying storyboard.

This course offers a study and practice of oral communication skills and techniques to improve communicative competence in public presentations.

This course focuses on understanding and communicating visual information. Students are trained using clear and concise methods to become visually literate using creative information skills and techniques. Students learn how to create and read flow charts, landscape diagrams, schematics, and technical illustration to make information easier to understand. The course demonstrates functions and depicts sequences of hierarchies, associations, relationships, interconnections, and links with many diverse approaches suitable for application in diverse disciplines. Students develop graphic skills through lectures and practice during tutorials to encourage personal expression, visual interpretation of materials, and understanding of the world.