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This course analyzes the basic theoretical framework of global marketing based on cultural differences. The course provides the tools to answer questions such as, Why has Korean music been so successful in the global market? Why do people in Japan eat Kentucky Fried Chicken on Christmas?
Courses in Marketing (undergraduate and MBA) and Consumer Behavior (undergraduate) are relevant to this cousre
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COURSE DETAIL
This course is an introduction to research in environmental sociology with an emphasis on the social processes, dynamics and institutions that are influential in contemporary environmental crises. It looks at the social dimensions of our natural world and considers how our social life shapes our ecological life (and vice versa!). It will focus particularly on how environmental problems are created by social drivers and experienced unequally. Topics include production and consumption and its environmental effects, inequality and environmental risk, and social movements for environmental justice.
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This course examines the relationship between the film and their directors regarding their creativity, aesthetics and influences. It focus on different directors from different eras, origin and countries. The emphasis of the director's effort and beliefs together with their professionalism and techniques will also be discussed.
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This survey course examines the visual and material culture of Korea from prehistoric times through the Joseon dynasty (1392-1910). It presents key artifacts and artistic traditions in a chronological framework, exploring them within their historical, cultural, religious, and social contexts. While the lectures primarily focus on the diverse works of art that emerged within the Korean peninsula, attention will also be given to the transcultural dynamics of East Asian art history.
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The course explores economic policy in the global economy. Students study the causes and consequences of international economic integration, focusing on how globalization affects the trade-offs that shape policy. Both theoretical and empirical analyses are considered. Key topics include international trade, capital flows, migration, technology diffusion, taxation in the global economy, and the relationship between globalization and national sovereignty.
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This course introduces the fundamentals of medical imaging and image processing techniques. This includes X-ray projection imaging, X-ray computer tomography (CT), nuclear imaging, magnetic resonance imaging, ultrasounds and ultrasonic imaging, and optical imaging.
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When an elastic body is subjected to a load, it deforms and causes stresses. This course explains the basis of continuum mechanics called elasticity, which treats these phenomena mathematically and where deformation is assumed to be infinitesimal.
Course Prerequisites: It is assumed that class participants have fundamental knowledge in "Mechanics of Materials" and "Mathematics."
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This course considers global business strategy from two perspectives: the first focuses on the internationalization process of the firm that covers decisions needed to be made prior to the entry into a foreign market (pre-entry), while the second covers issues that may emerge or need to be taken into account after a firm’s entry into a foreign market, such as changing government regulations or demands of local stakeholders (post-entry). Offering a global perspective on firm strategy, this innovative course is a blend between international business and strategy with the elements of political science, sociology, and marketing. When dealing with each topic, it looks at theories and models that lie at the foundation of our understanding of their properties and basic relationships with firm strategy and its outcomes, and then look at them in a global perspective, i.e. how they may be different across countries and organizations. The course entails several case-based workshops, group reports, and presentations, all of which give students a chance to generate hands-on experience with the theories and models of the course.
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This course examines methods for using data to assist in decision making in business and industrial applications. Software packages will be used to solve practical problems. Topics such as linear programming, transportation and assignment models, network algorithms, queues, Markov chains, inventory models, simulation, analytics and visualization will be considered.
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