English

This course studies the management and planning of customer-centric product and service strategy. It covers the definition, importance, and unique differences between products and services, as well as internal and external factors affecting management, market positioning, and product and service decision strategies, such as customer experience-enhanced service marketing mix (7P's), product mix, product line, product portfolio, and product and service life cycle management. The course also covers new product and service design and essential tools to create a positive customer experience and long-term organizational value, which are the Business Model Canvas, Service Blueprint, Innovative Product Development, and tools for monitoring, evaluating, and improving service quality, such as SERVQUAL and E-SERVQUAL models.

This course examines the history of the First World War while challenging the traditional West-centered narrative of a War that starts in 1914 and ends in 1918. Alternating micro and macro approaches, it examines the main aspects and events in the military, political, cultural, social, global history of the Great(er) War. The course will also serve as an introduction to an epistemology of history and its relationship with the social sciences. Topics to be addressed include: empires and nations; identity and nationalism; violence and social disciplining; logistics, technoscience and the sinews of warfare; gender and war; trauma and stigma; visual culture and propaganda; collective memory and oblivion.

This course critically examines the technology of energy systems that will be acceptable in a world faced with global warming, local pollution, and declining supplies of oil. It covers conventional fossil fuel energy systems, renewable energy systems (wind, solar, ocean), and non-carbon emitting energy systems.

This course examines Western European thought from Augustine to the 14th century. Possible topics and authors include: Augustine; Abelard; the influence of Islam; the rediscovery of Aristotle; Aquinas; Scotus; Ockham.

This course examines the different ways in which people experience and explain supernatural phenomena across the globe. It will look at these varied understandings and people’s experiences of witches, witchcraft, vampires, zombies, and other supernatural phenomena across time and space. This course will address various questions, including how “the supernatural” is a category of beliefs, phenomena and experiences that did not fit within the narrative of a dualistic, scientific paradigm developed in the West as a result of the so-called “Enlightenment” era. It will also look at how this itself was “a myth of modernity” which ignored the fact that not infrequently magic and science coexist. As part of a process of decolonizing knowledge, we will also examine supernatural and occult traditions as they appear in the context of religion, narrative, healing, ritual and media accounts and representations in Western cultures. The primary focus in this course is not belief, but practice, and not what people say they do, but what they do and why they do it. This course seeks neither to prove or disprove the existence of supernatural phenomena, nor to make value judgments about people’s praxes. Rather, it takes an ethnographic, phenomenological approach, recognizing people’s lived supernatural experiences and the many different ways in which people inhabit and perceive this world. 

The course examines several approaches to key players – director, curator, patron, architect – through case studies, site and/ or virtual visits, analyses, review-writing, and a practical exercise in curating. Part I departs from the concept of museum script to consider the agency of curatorship. Part 2 considers forms of agency exercised by modern patrons in public museums. Students research an aspect of curatorship for their term paper.

This course first gives a general overview of the financial system, and makes some comparisons between China and US. The main focus is on the basic economic principles behind the operation of the financial system and financial markets, and how the financial system is related to the real economy. The course is divided into four parts. The first part introduces the structure and function of major financial markets. The second part presents the central bank and its monetary policy. The third part introduces how banks provide liquidity and other financial institutions. Lastly, I will also choose actual events that occurred during the course to conduct analysis and draw conclusions, aiming to help students develop practical, analytical and thinking abilities.

This course provides basic knowledge of various areas of law, mainly private law, public law, and criminal law, which are relevant in everyday life. 

This course examines the legal aspects of forensic science. It covers principles of criminal law, principles of evidence and procedure, expert evidence, interpretation of scientific evidence, probability and statistics.

This course examines the cultural dimensions of emotion in everyday life. It will focus on how emotions are experienced, represented and understood in individual and social contexts. Drawing on different media and cultural sites, this course will examine a range of emotional states such as (but not limited to) love, happiness, fear, hate, terror and ideas of hope, trust, belief and faith in the (re)making of individual and social life. It will also consider how emotions are deployed in current social and political debates.