Carlos III University of Madrid

This course explores digital marketing and search engine positioning including the role of web positioning in digital marketing and the mechanisms of Google. This course also covers Search Engine Optimization (SEO) and web analytics (on-site and off-site).

This course focuses on concepts that enable the integrated application of management, control, and development processes in the software development life cycle. Topics include: modern software development methodologies; software or service initial offer; software configuration management; quality management; feasibility analysis; software projects estimation, planning, analysis, and design techniques; tools to support management, control, and development processes.

This course offers an introduction to entrepreneurship. Topics include: innovation and blue ocean strategy; idea generation; lean start-up, minimum viable product (MVP), and prototyping; project management; communication, pitch, and negotiation; legal aspects of a start-up, start-up funding.

This course focuses on the structure and functioning of audiovisual texts. It offers a detailed study of the different elements of film grammar (mise-en-scène, framing, editing, sound) and analyzes a wide range of content from different historical periods. This course discusses topics such as space, time, verisimilitude, and gaze. It also explores narrative models, film genre, and feminist criticism applied to film analysis.

This course provides students with the opportunity to read some of the best known short stories from Spain and Latin America. It presents literary terminology to better analyze the literary works and learn the fundamental techniques of short story writing in order to write their own short story. The course presents a brief historical and chronological review of the Spanish and Latin American roots of the genre to focus on the principal examples of the short story since the Middle Ages. Emphasis is placed on the developments of the modern short story during the 20th century. Students explore the different manifestations of the genre according to the literary, social and aesthetic movements and trends (modernism, vanguard, expressionism, surrealism, and magical realism). The course examines the skills of short story writing, including form, plot, characterization, dialogue, style, imagery, and narrative voice.

This course assesses the manner in which Spanish newspapers present the nation's political, cultural, and social spheres. It examines how national and regional identities have been reinforced through the press, and explores the relationship between freedom of speech, press, and history. The course also studies the significance of these relationships in connection with current events as these surface in local, national, and international affairs.

This course focuses on the advanced operation of smart grids with an emphasis on the management of electricity networks through the application of Information and Communication Technologies (ICT).

This course is a study of the aesthetics and social aspects of the business of advertising, with particular focus paid to television ads. Topics of study include: the general characteristics of advertising; advertising in the digital environment; the characteristics of television advertising, including number of channels, audience fragmentation, and saturation; the advertising agency as a company; the most awarded campaigns; and the future of advertising.

This course studies the history of Spanish film from the ''camara oscura'' to the present. Historical accounts of film as an aesthetic form, a social force, an economic institution, and a technology are considered. The course also covers major Spanish directors including Luis Bunuel, Benito Perojo, Fernando Fernan Gomez, Luis Berlanga, Carlos Saura, Victor Erice, Fernando Trueba, and Pedro Almodovar. Close attention to their film composition, choices of subject and character, and the relationship of their movies to Spanish culture and society is given.

This course offers a study of political behavior. Topics include: the role of citizens and political participation in contemporary democracies; forms and levels of participation; development and evolution of political attitudes; political participation theories at the individual, meso, and macro levels; non-institutional participation and protest; consequences and causes of inequality in political participation; new forms of participation and online activism.