COURSE DETAIL
This course is a common language course for all students of Peking University, with the aim of satisfying students' demand for learning Korean language and culture. The course mainly covers the pronunciation, basic vocabulary and grammar of Korean as well as knowledge of Korean society, culture and political economy.
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This course focuses on the application of principles of actuarial science in survival models and life insurance products for undergraduate students. The purpose of this course is to introduce some typical life insurance products and the calculation of the premium and reserve of some life insurance products. This course alse teaches operational models in the life insurance company. The non-life insurance section of this course focuses on principles and presentation, which will provide students a preliminary understanding of non-life insurance companies.
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New media empowerment game in the public space of private and public interests, affects the development of advertising, public relations and media industry. To understand the meaning and mechanism of public expression, communication from the public narrative and public opinion are needed. It also needs to conduct in-depth study of power relations and power of emotion expression under the environment of Internet.
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This course teaches ancient Chinese classic texts, common vocabulary, common grammar and ancient Chinese knowledge.
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This course aims to let the students understand the laws of environmental changes and climate change, and enhance their awareness of environmental protection.
It allows students to think about how humans and nature can coexist harmoniously, which significantly enhances students' concepts of sustainable development. Students can apply environmental awareness and sustainable development concepts to their majors and future work.
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Opera is one of the best traditional Chinese culture, in many existing drama and stage performance, not only containing Chinese ancient and modern aspects of life, but also presenting the emotion, Chinese sentiment and ideas in the world. In this course, through the interpretation of the opera text, you will learn to analyze and display the opera stage imagery, then reveal the close relationship between opera and traditional Chinese culture.
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Advertsing planning and creativity is a basic course for undergraduates majoring in advertising. The teacher will be combined with professional features of the class to design the course, including theoretical lectures, after-school exercises and layout arrangements for the group and guidance from the teacher. Courses using multimedia teaching, guide students study in the unique context of contemporary advertising creativity in China, such as the creative and copy in the advertising practice, advertising and creative industries, creative thinking and its expression, to lead the students to research thinking.
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This course systematically introduces the main contents and methodologies of behavioral economics, discusses its process of development, and its mutually reinforcing relationship with neoclassical economics. This course will tell how people systematically deviate from rational assumptions in real decision-making based on a large number of laboratory experiments, field experiments, and empirical evidence.
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Probability is to describe the measure of the likelihood of random events. Probability theory is to make research through simple random events and gradually into complex random events. Probability theory is an efficient method and tool to study complex random phenomena. It is also the base to learn statistics.
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This course introduces basic corporate finance principles and applies an analytical framework to examine important financial decisions faced by financial managers. We analyze how well-crafted decisions can generate lasting values impact. Course topics include: net present value and capital budgeting; valuing bonds; valuing stocks; financing investment; company valuation; mergers and acquisitions; Initial public offerings; options and dynamic hedging; and corporate governance.
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