COURSE DETAIL
GOOGLE ECOSYSTEM AND DITIGAL MARKETING
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
UPF Barcelona International Summer School
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Computer Science
Business Administration
UCEAP Course Number
125
UCEAP Course Suffix
UCEAP Official Title
GOOGLE ECOSYSTEM AND DITIGAL MARKETING
UCEAP Transcript Title
GOOGLE&DIGITAL MKTG
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course focuses on the Google search engine and its online advertising platform Google Ads. It offers a study of how search engines work-- page indexing and ordering of results-- and the composition of search engine results pages.
Language(s) of Instruction
Spanish
Host Institution Course Number
59057
Host Institution Course Title
ECOSISTEMA GOOGLE Y MARKETING DIGITAL
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2022-2023
COURSE DETAIL
BREXIT, EU AND GLOBAL WORLD: CURRENT CHALLENGES IN EUROPEAN POLITICS AND SOCIETY
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
UPF Barcelona International Summer School
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science
International Studies
UCEAP Course Number
110
UCEAP Course Suffix
UCEAP Official Title
BREXIT, EU AND GLOBAL WORLD: CURRENT CHALLENGES IN EUROPEAN POLITICS AND SOCIETY
UCEAP Transcript Title
EU POLITICS & SOC
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course explores the most serious challenges facing democracies today including social inequalities, national security, climate change, and the rise of nationalism and populism and how each European Union member state might autonomously handle economic and institutional crises. It focuses on European Union countries and, in particular, Spain as a case-studies.
Language(s) of Instruction
English
Host Institution Course Number
59039
Host Institution Course Title
BREXIT, EU AND GLOBAL WORLD: CURRENT CHALLENGES IN EUROPEAN POLITICS AND SOCIETY
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
UPF Education Abroad Program
Course Last Reviewed
2022-2023
COURSE DETAIL
INTERNATIONAL BUSINESS HISTORY
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics
Business Administration
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL BUSINESS HISTORY
UCEAP Transcript Title
INTL BUS HIST
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course examines the role of corporations and entrepreneurs in the global market. It addresses a wide range of issues related to international business using longitudinal methodology of analysis and case histories. Topics include: theories of international business; longitudinal perspective of multinationals and global capitalism; natural resources, manufacturing, and services; building organizations at home and abroad; home and host economies.
Language(s) of Instruction
English
Host Institution Course Number
21246 / 21315
Host Institution Course Title
INTERNATIONAL BUSINESS HISTORY
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
International Business Economics
Course Last Reviewed
COURSE DETAIL
POWER AND PASSIONS: BARCELONA THROUGH THE LENS OF HISTORY
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
21st Century Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Sociology
History
UCEAP Course Number
126
UCEAP Course Suffix
UCEAP Official Title
POWER AND PASSIONS: BARCELONA THROUGH THE LENS OF HISTORY
UCEAP Transcript Title
BCN/LENS OF HISTORY
UCEAP Quarter Units
1.50
UCEAP Semester Units
1.00
Course Description
This course offers a study of the history of Barcelona between the 13th and 18th centuries with a focus on common people and their daily activity.
Language(s) of Instruction
English
Host Institution Course Number
59071
Host Institution Course Title
POWER AND PASSIONS: BARCELONA THROUGH THE LENS OF HISTORY
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
COURSE DETAIL
ESCI: INTERNATIONAL EXPANSION
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
178
UCEAP Course Suffix
UCEAP Official Title
ESCI: INTERNATIONAL EXPANSION
UCEAP Transcript Title
ESCI:INTL EXPANSION
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course focuses on various entry strategies of multinationals, as well as small, and medium-sized companies, into international markets. It examines the challenges, opportunities, and risks that managers face in difficult environments and the steps companies take to establish a successful and sustainable presence abroad. Other topics include: export diagnosis preparation, low-cost market entry modes, exporting through intermediaries, foreign investment, and countertrade.
Language(s) of Instruction
English
Host Institution Course Number
44203 / 51281
Host Institution Course Title
INTERNATIONAL EXPANSION
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed
COURSE DETAIL
ESCI: NEW TRENDS IN INTERNATIONAL MARKETING
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
181
UCEAP Course Suffix
UCEAP Official Title
ESCI: NEW TRENDS IN INTERNATIONAL MARKETING
UCEAP Transcript Title
ESCI:TREND/INTL MKT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines new trends in the marketing arena and their relevance in the global business economy. Topics include: globalization and international marketing; new marketing perspectives; innovation as a marketing tool; marketing and cross-cultural management; marketing in retail and multi-channel strategies; digital marketing; neuro-marketing; corporate social responsibility as a marketing strategy; segmentation, sociologic trends, and customer relationship management.
Language(s) of Instruction
English
Host Institution Course Number
80229 / 51706
Host Institution Course Title
NEW TRENDS IN INTERNATIONAL MARKETING
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed
COURSE DETAIL
ECONOMETRICS I
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics
Business Administration
UCEAP Course Number
147
UCEAP Course Suffix
A
UCEAP Official Title
ECONOMETRICS I
UCEAP Transcript Title
ECONOMETRICS I
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course provides a study of the econometric tools used in microeconomics. It examines the analysis and use of qualitative data of independent variables and dependent variables. Topics include: discrete choice models; discrete choice models with three or more alternatives; models with limited dependent variables; sample selection models; models of public policy appraisal; count data models; models with panel data; duration models.
Language(s) of Instruction
English
Host Institution Course Number
20844
Host Institution Course Title
ECONOMETRICS I
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Management & Administration; Economics; Business Sciences
Course Last Reviewed
COURSE DETAIL
ESCI: CONSUMER BEHAVIOR
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
173
UCEAP Course Suffix
B
UCEAP Official Title
ESCI: CONSUMER BEHAVIOR
UCEAP Transcript Title
ESCI:CONSUMER BEHAV
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This courses examines the psychological and sociological dimensions that influence consumer behavior. It covers the various theories related to consumer behavior and looks at ways these theories are useful for strategy, brand positioning, and marketing communication decisions. Note: This course is designed for the ESCI-UPF International Business Study Abroad Program. It has a different unit value from the course offered in the ESCI degree program.
Language(s) of Instruction
English
Host Institution Course Number
51751 / 51752
Host Institution Course Title
CONSUMER BEHAVIOR
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed
COURSE DETAIL
CONTEMPORARY BARCELONA AND ITS CULTURAL HISTORY
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
21st Century Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Urban Studies
Sociology
UCEAP Course Number
118
UCEAP Course Suffix
UCEAP Official Title
CONTEMPORARY BARCELONA AND ITS CULTURAL HISTORY
UCEAP Transcript Title
CONT BCN&CULTR HIST
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines the city of Barcelona by focusing on its cultural history during the past two centuries. It combines the study of high or bourgeois culture with an analysis of popular, working-class, immigrant, and consumer culture. Finally, this course discusses contemporary issues facing the city today. It includes a number of on-site visits.
Language(s) of Instruction
English
Host Institution Course Number
59046
Host Institution Course Title
CONTEMPORARY BARCELONA AND ITS CULTURAL HISTORY
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
UPF Education Abroad Program
Course Last Reviewed
COURSE DETAIL
ORAL COMMUNICATION FOR STUDENTS
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
UPF Barcelona International Summer School
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
104
UCEAP Course Suffix
UCEAP Official Title
ORAL COMMUNICATION FOR STUDENTS
UCEAP Transcript Title
ORAL COMMUNICATION
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course offers a study and practice of oral communication skills and techniques to improve communicative competence in public presentations.
Language(s) of Instruction
English
Host Institution Course Number
59095
Host Institution Course Title
ORAL COMMUNICATION FOR STUDENTS
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2022-2023