COURSE DETAIL

BRANDING GLOBAL CITIES: INSIGHTS FROM BARCELONA
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
21st Century Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
BRANDING GLOBAL CITIES: INSIGHTS FROM BARCELONA
UCEAP Transcript Title
BRAND GLOBAL CITIES
UCEAP Quarter Units
1.50
UCEAP Semester Units
1.00
Course Description
This course discusses the fundamentals of Place Branding, its challenges, and its main foci of action with Barcelona as the primary case study. It also explores the role and contribution of the different stakeholders in building contemporary city brands.
Language(s) of Instruction
English
Host Institution Course Number
59025
Host Institution Course Title
BRANDING GLOBAL CITIES: INSIGHTS FROM BARCELONA
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
UPF Education Abroad Program
Course Last Reviewed

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STRATEGIC BRAND MANAGEMENT
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
163
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC BRAND MANAGEMENT
UCEAP Transcript Title
STRATGIC BRAND MGMT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course offers a study of the strategic role of branding. It examines the key principles of building enduring brands in competitive markets and creating market value. This course discusses the latest research in brand management and reviews case studies of brand successes and missteps.
Language(s) of Instruction
English
Host Institution Course Number
51720 / 51731
Host Institution Course Title
STRATEGIC BRAND MANAGEMENT
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed

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ESCI:CROSS CULTURAL MANAGEMENT & INTERCULTURAL COMMUNICATION
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
164
UCEAP Course Suffix
UCEAP Official Title
ESCI:CROSS CULTURAL MANAGEMENT & INTERCULTURAL COMMUNICATION
UCEAP Transcript Title
ESCI:CROSSCLTR MGMT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course analyzes concepts and tools of intercultural communication and cross-cultural management in an increasingly globalized world. Topics include: culture and ethnocentrism in business; models of theory-- Hofstede, Trompenars, Lewis; models of theory-- models for assessments; cultural intelligence; cross-cultural management and human resources; cross-cultural management and marketing; cross-cultural management and sales and negotiation; organizational culture; the global manager.
Language(s) of Instruction
English
Host Institution Course Number
51742/80336
Host Institution Course Title
CROSS CULTURAL MANAGEMENT & INTERCULTURAL COMMUNICATION
Host Institution Course Details
Host Institution Campus
ESCI-UPF Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed

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HUMAN RESOURCES II
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
128
UCEAP Course Suffix
UCEAP Official Title
HUMAN RESOURCES II
UCEAP Transcript Title
HUMAN RESOURCES II
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course offers a study of human resources management which examines empirical evidence to evaluate the effectiveness of common HR practices. It begins with an overview of the foundational concepts of the field before examining the entirety of the cycle of personnel management, from hiring to separation. Course topics include: recruitment and selection, motivation and compensation, managing and evaluating performance, and employee separation.
Language(s) of Instruction
English
Host Institution Course Number
21861
Host Institution Course Title
HUMAN RESOURCES II
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
International Business Economics
Course Last Reviewed

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NEW TRENDS IN GLOBAL TRADE GOVERNANCE
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
131
UCEAP Course Suffix
UCEAP Official Title
NEW TRENDS IN GLOBAL TRADE GOVERNANCE
UCEAP Transcript Title
ESCI:GLBL TRADE GOV
UCEAP Quarter Units
1.50
UCEAP Semester Units
1.00
Course Description

This course discusses transformations in the governance of global trade. It examines tensions between multilateralism and bilateralism in global trade, reconfiguration of the WTO, and the role and protagonism of the EU and other key actors.

Language(s) of Instruction
English
Host Institution Course Number
51791,40315
Host Institution Course Title
NEW TRENDS IN GLOBAL TRADE GOVERNANCE
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
ESCI International Business (Escola Superior de Comerç Internacional)
Host Institution Degree
Host Institution Department
Course Last Reviewed

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FORECASTING TECHNIQUES
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
158
UCEAP Course Suffix
UCEAP Official Title
FORECASTING TECHNIQUES
UCEAP Transcript Title
FORECAST TECHNIQUES
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description

This course offers a study of time series analysis with a view towards model-based predictions. It uses modeling and computational methodology applicable to a wide range of scientific fields, including engineering, environmental sciences, biochemistry, and natural language processing, but it focuses on applications for economics and finance, such as the extraction of stochastic business cycles and volatility prediction using daily and intraday high-frequency data.

Basic skills in statistics and computing with R are a prerequisite. Previous coursework in econometric analysis of linear time series is recommended.

Language(s) of Instruction
English
Host Institution Course Number
21896,21176
Host Institution Course Title
TÉCNICAS DE PROVISIÓN
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Facultat d'Economia i Empresa
Host Institution Degree
Host Institution Department
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INTERACTIVE MEDIA ART
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
21st Century Barcelona
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Art Studio
UCEAP Course Number
109
UCEAP Course Suffix
UCEAP Official Title
INTERACTIVE MEDIA ART
UCEAP Transcript Title
INTERACTV MEDIA ART
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course offers an introduction to interactive media art and the distinctive features of this genre of art. It discusses a series of examples of interactive media art. During the workshop, students develop an interactive media art project.
Language(s) of Instruction
English
Host Institution Course Number
59032
Host Institution Course Title
INTERACTIVE MEDIA ART
Host Institution Course Details
Host Institution Campus
Ciutadella Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
UPF Education Abroad Program
Course Last Reviewed

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ESCI: INTERNATIONAL TEAM MANAGEMENT
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
175
UCEAP Course Suffix
UCEAP Official Title
ESCI: INTERNATIONAL TEAM MANAGEMENT
UCEAP Transcript Title
ESCI:INTL TEAM MGMT
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
This course offers a study of the team management practices best suited to international or multicultural groups.
Language(s) of Instruction
English
Host Institution Course Number
44204 / 51282
Host Institution Course Title
INTERNATIONAL TEAM MANAGEMENT
Host Institution Course Details
Host Institution Campus
Pompeu Fabra University
Host Institution Faculty
Host Institution Degree
Host Institution Department
ESCI International Business (Escola Superior de Comerç Internacional)
Course Last Reviewed

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MARKET RESEARCH II
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
129
UCEAP Course Suffix
UCEAP Official Title
MARKET RESEARCH II
UCEAP Transcript Title
MARKET RESEARCH II
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description

This course focuses on scientific methods that marketers can use to obtain valid and reliable information on consumer behavior in order to both develop better products and services, as well as effectively promote them. It covers the fundamental issues of conducting scientific research in the area of customer behavior, including: factorial analysis; drawing perceptual maps; cluster analysis; discriminant analysis; joint analysis; in-depth interviews; group dynamics; commercial observation techniques.

Language(s) of Instruction
English
Host Institution Course Number
21914
Host Institution Course Title
INVESTIGACIÓ DE MERCATS II
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Facultat d'Economia i Empresa
Host Institution Degree
Host Institution Department
Course Last Reviewed

COURSE DETAIL

ESCI: DOING BUSINESS IN EUROPE
Country
Spain
Host Institution
Pompeu Fabra University
Program(s)
International Business Economics
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
172
UCEAP Course Suffix
UCEAP Official Title
ESCI: DOING BUSINESS IN EUROPE
UCEAP Transcript Title
ESCI:BUSINESS IN EU
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course offers a study of the laws and institutions that regulate European business activity. It examines the historical background of European integration, the issues encountered in EU expansion, and the cultural differences among the European countries. Other topics of study include: managerial and consumer behavior differences, cultural dimension theories of Hofstede and Hall, standardization and adaptation of the Common Market, cultural and linguistic barriers to standardization, the Central Bank of Europe and the Euro zone, and the future of Europe and the EU. Prior course work in business organization is advised.

Language(s) of Instruction
English
Host Institution Course Number
80227,51704,51636
Host Institution Course Title
DOING BUSINESS IN EUROPE
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
ESCI International Business (Escola Superior de Comerç Internacional)
Host Institution Degree
Host Institution Department
Course Last Reviewed
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