Communication

This course examines different mass media theories and their related conceptual frameworks. Topics covered include: communication as a scientific discipline; mass media and popular culture; mass society and propaganda theories; structuralism, semiotics and the media; theories on long-term effects of media exposure. 

This course examines the role of translation in social media communication. It contemplates how wide-ranging multilingual digital contents are circulated on social media via translation, how genres, user experiences, visual styles, business models and technologies harnessed by digital enterprises and platforms are impacting on legacy media and traditional means of mediated communication, and where the diverse user-generated content continue to innovate and transform social media communication.

This is a special studies course involving an internship with a corporate, public, governmental, or private organization, arranged with the Study Center Director of Liaison Officer. Specific internships vary each term and are described on a special study project form for each student. A substantial paper or series of reports is required. Units vary depending on the contact hours and method of assessment. Graded P/NP only.

This course examines the development of mass communication in different social and historical contexts. Emphasis will be placed on analyses of the roles, functions, and impact of some major mass media (such as print, broadcast, TV, film, advertising/public relations and new media) in various societies like Hong Kong, China and other parts of the world from a developmental perspective. 

Global Intercultural Management explores different aspects of intercultural management, including teams, leadership, Human Resource Management, values, culture, and negotiations. The units are designed to develop student's abilities to compare and analyze the reasons for fundamental differences, in intercultural management and governance practices that exist amongst key organizations and societies around the world. Studies focus on comparative analysis of combinations of cultures (societies and public and private governance) across Nations, corporations and Non-Governmental Organizations (NGOs) and Inter-Governmental Organizations (IGOs). These fundamental understandings are essential to successfully shaping policies and decisions for executives and managers in a much globalized world. Students are challenged to explore and explain intercultural issues that influence and impact global management. Students have the opportunity to develop a deeper knowledge about how culture shapes management practices in international organizations. Academic inquiry is explored through the examination of the following units: The Global Challenge Unit; Culture and Intercultural Management Unit; Organizational Culture –Global Interaction Unit; Values and Culture: Impact and Influence Unit; Intercultural Communication and Cultural Competence Unit; Leadership Foundation and Styles– Effective Multicultural Teams Unit; International Management – HR Strategies Unit; Role of the Global Manager.

This course examines in-depth and investigative reporting.

This course examines the use of social media and considers in particular the influence of new media corporations such as Facebook, as well as platforms like Twitter, SnapChat, Tinder and YouTube. It explores our cultural practices and social rituals in relation to these peer-to-peer, one-to-many media technologies, and examines this revolution in the media landscape.