Chinese

The course "AI Marketing" aims to cultivate students' practical business skills by combining cutting-edge marketing theories with the latest industry practices through AI technology. 

This course, as one of key cornerstones of computer programming, based on Python language, focuses on concepts, methodologies and thinking pattern of computer programming. The main objective of the course is to help students to master basic programming skills, and to promote their abilities of logical, systematical and abstract thinking. The course mainly involves the basic concepts of computer programming, the basis of Python language and Python program structures, mathematical and numerical calculations, string and file operations, lists and data manipulation, functions and recursive functions, branch structures and loop structures, programming methodologies, procedure-oriented programming and object-oriented programming, graphical user interface programming methods and algorithm design, etc.

Political Psychology is an interdisciplinary academic field, dedicated to understanding political opinions and behaviors from a psychological perspective. Throughout the course, we will assess important theories and empirical studies regarding attitude formation and measurement, rationality and reasoning, information processing and cognition, affect and emotion, framing and communication, moral values, ideology, and cultural norms, group dynamics/interactions and social identities, personality, socialization, repression&violence, etc. and their demonstrations in various aspects of politics.

This course examines the evolution of Chinese ancient architecture, including the main characteristics of ancient architecture in different historical times. It focuses on the official style buildings in the Song and Yuan dynasties and the Ming and Qing dynasties. 

Target students: Learners with a command of 1200 (or above) Chinese words
Objective:  to improve students’ command of intermediate grammar; to further enlarge their vocabulary and enhance their ability to read and write; to acquaint students with features of Chinese language and culture; to help students improve fluency, accuracy and appropriateness.
Content: Intermediate Grammar; common Chinese expressions; writing skills: narration, comparison, description, argumentation; most common Chinese radicals; Chinese vocabulary (around 1800-2500 words).
 

This course focuses on data analysis and guides students to learn a series of data analysis methods. It covers the use of different data analysis tools for data analysis. It covers data acquisition, data cleaning, data selection, data manipulation, data calculation, data grouping and time series, etc. Based on the theoretical understanding, students will learn to use Excel and Python programming language to process data. 

This course is tailored for undergraduate international students with an intermediate level of Chinese proficiency, with the objective of enhancing their Chinese reading and writing abilities. Students will be able to read articles of moderate to higher difficulty, with a length of about 1000-1200 words in class. The materials include both popular science articles and scholarly essays, which are rich in content and possess considerable theoretical depth, capable of stimulating students' thought processes. These articles will also serve as exemplary texts for writing analysis, allowing students to master the essential skills of academic paper writing through reading, complemented by specific writing exercises in class. Additionally, the course will focus on the understanding and application of written vocabulary, with an emphasis on the differentiation of near-synonyms and grammatical error analysis, thereby enabling students to appreciate the beauty of the Chinese language in aspects such as rhetoric and syllabic rhythm.

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.

Using multidisciplinary approach – including philosophy, sociology, political science, psychology, management, anthropology, communication, history, and law - to provide a better understanding of how the Internet works and how people on the Internet tend to behave. We not only look back at the past, but also need to grasp now, and at the same time look to the future. Ultimately, we will find that it is ideas that change the world, not just technology, capital or institutions.

This course examines basic algorithms and models of artificial intelligence. Starting from the basic concepts of artificial intelligence, it systematically introduces various learning tasks to help students understand and master mainstream AI models and algorithm tools, gradually establish artificial intelligence thinking patterns, and improve their ability to analyze and solve practical problems.