University of Alicante

This course focuses on English literature and its internalization from the end of the Second World War to the present day, and the critical analysis of literary discourses and specific texts from that period. Students engage with the historical and cultural foundations of British society between the 20th and 21st centuries and topics include the analysis, criticism, creation, editing, and publication of texts.

This course introduces the foundations of reasoning under uncertainty, its characteristics and the effect of these on inference processes. Topics include modeling, using and designing fuzzy expert systems, Bayesian networks, stochastic knowledge, decision theory, Markov decision processes, and Kalman filtering.

This course builds on introductory macroeconomics and analyzes the main economic problems at the aggregate level of an economy in the long term (economic growth) and in the short term (economic fluctuations) using simple models. Topics include the main determinants of income levels and the analysis of international discrepancies in per capita income and productive capacity in the long term. Students examine the problem of fluctuations in the main macroeconomic variables around their long-term levels and the dynamics of inflation, interest rates, unemployment, and the economic policy instruments that can be used to stabilize the economy.

In this course, students examine new aesthetic forms of expression that seek innovation, differentiation and novelty. Students analyze the expressive forms of each medium and propose suitable alternatives to each audience. Topics include the processes for preparing and analyzing advertising messages and their codes; understanding how creative departments work: writing, art direction and production; create, design and develop graphic elements, images, symbols and text; and learn the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.

This course examines heuristic search, games, and algorithms. Topics include the importance of heuristics in search problems, search algorithms, evolutionary programming, evaluating heuristics, and game problems. Students examine NP-completeness theory, classifying problems, graph matching, and information theory. 

This course introduces the subjects of Law of Obligations and Contracts, Rights in Rem and Mortgages, Family and Inheritance Law, Law of Torts and Consumer Law, where different legal relationships are generated in which the person is the backbone. Students examine the importance of the law as a regulatory system for social relations and a branch of the legal system that focuses on the study of individuals. Topics include the main institutions that integrate the Law of the Person, such as the capacity, the personality rights, or the different civil statuses and their meaning, having special relevance the situation of minors and disabled people and the study of the tutelary institutions. In addition to the natural person, the concept and types of legal people are addressed to give an in-depth view of their forms of organization. 

This course introduces students to the literature of the English Renaissance through a combination of close reading and contextualization in the cultural, social and political milieu. It focuses on the study and analysis of the most significant authors and works, particularly those by William Shakespeare. In working with texts from this period, students build on critical and discursive skills developed in previous courses, as well as increase their literary and historical knowledge.

This course examines marketing from a management perspective, viewing it as a system of thought and operational management of tools and procedures. Methodologies include successful planning, execution, and monitoring of a strategic marketing plan. Topics include the necessary knowledge to develop leadership positions within organizations, the strategic decision-making process, implementing diagnostic models, and strategic marketing plans to guide a company's long-term commercial activities. The course includes a practical component, with a focus on studying real-world cases to train students in developing strategic marketing plans. 

This course provides the foundational training regarding the main student-related variables that have a clear impact on learning. It presents the explanatory theories of the process of acquiring academic skills and competencies, the outcome of this learning process, and the interaction between different interpersonal and contextual variables. The course lays the groundwork for students to understand the characteristics of their own students and how to optimize their learning.

This course introduces the nature and function of international, universal, and regional organizations, and the political, economic and social reality in which they are framed. Students learn legal terminology in the field of international organizations and study legal sources (statutory, jurisprudential and doctrinal) to be able to identify the characteristic features of an international organization, understand the scope of its legal status in domestic legal systems and in the international legal system, and recognize its distinct nature.