COURSE DETAIL
COURSE DETAIL
This course offers an introduction to marketing. The course aims to introduce key concepts in marketing; enable students to become conversational in marketing and foster an understanding of how firms employ various marketing strategies. It educates on the tools/methods to make decisions in complex marketing situations.
COURSE DETAIL
This course explores human-environment relations, especially how those relations are mediated through various social institutions, economic conditions, and political power. It also covers theoretical-conceptual tools in sociology (and other social sciences) such as externalization, environmental justice, mechanisms of valuation/devaluation, classification/categorization, social facts, normal risk, etc. and how to apply those conceptual tools for a sociological understanding of various environmental issues such as concentration of hazard/risk, increase in disposability, mass waste crisis, climate change and other global-scale environmental problems, trade-offs between growth and environment, international waste trade, risks from new materials, etc.
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This course provides a review on the literati culture of East Asian societies, focusing on China and Korea. Course topics include : socio-economic and political status of literati in the traditional era, contributions of the literati in the formative period of the East Asian civilization and meaning and impact of literary activities in maintaining societies.
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This course addresses the principle, understanding, and application of cancer treatment and prevention.
COURSE DETAIL
Ranging broadly from Ireland before World War I to America of the Roaring Twenties and England during the upheaval of the 60s, this course examines the dreams and spiritual aspirations that drive some of the most compelling works of English and American fiction and drama in the past century. The course examines how the works depict challenges related to gender, race, religion and class. The readings include: two short stories by James Joyce and some poems by W.B Yeats that capture the anxiety and upheaval of pre-WWI Ireland; The Great Gatsby, F. Scott Fitzgerald's classic tale about the American Dream and romantic fantasy; Lorraine Hansberry's play A Raisin in the Sun, which looks at Black American family life in the inner city; Nobel Laureate Doris Lessing's novella The Fifth Child, a chilling story of an ideal family in England during the 60s that gets disrupted by the birth of a monstrous child; England's finest playwright Tom Stoppard's comic masterpiece Arcadia, which spans two centuries while examining fundamental existential questions; the feminist poet Adrienne Rich's poems of love and protest.
COURSE DETAIL
COURSE DETAIL
The course covers the nature, scope, and role of the marketing in business practice. It includes a study of marketing concepts, as well as developing and implementing effective marketing plans.
COURSE DETAIL
Emerging markets (EMs) have been the growth engine for the global economy in the past 20 years. Recently, however, they have shown signs of fatigue and been hit hard by the C-19. In addition, new markets in terms of new emerging industries are also considered as EMs in this class. The primary goal of this course is to analyze EMs in various way to come up with winning strategies there. Another goal is making students a better communicator as they present Harvard Business Review(HBR) articles and term-project; and they’ll become effective global managers as a result. Understanding EMs - both in terms of geography and industry - is the primary assignment of the course. The framework to understand, analyze, and develop EMs, risk management tool, various strategic guidelines suggested mainly by HBR articles, etc. are covered in the class.
COURSE DETAIL
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