COURSE DETAIL
This is a comprehensive and in-depth financial management course, combining theory and applications. The course examines investment and finance decisions, and their interrelatedness. The major topics include financial analysis and planning, valuation, capital budgeting (NPV, IRR), capital structure policy, dividend policy, capital management, mergers and acquisition, agency theory, corporate governance, and risk and return analysis. An added topic entails a discussion on Business Ethics as related to Corporate Finance. The course looks at some of the greatest failings in Corporate Governance and examines how companies are attempting to place safeguards in their governance structure which will prevent past failings from occurring again.
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This course is designed for students with no or very limited knowledge of Korean. It helps students acquire a basic level of communicative competence in Korean. By the end of this course, students will be able to write and read the Korean alphabet; understand basic grammatical elements, such as particles, endings, and present/past/future tense; greet each other and introduce themselves; carry out conversations about topics relating to everyday life; and understand simple texts and write about familiar things and experiences.
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This course covers theories and research that guide public communication campaigns with a particular attention to message design principles. It also familiarizes students with areas of communication research including health communication (environmental and technological), risk communication, social marketing, and political campaigns. The course provides the opportunity to apply the concepts and theories learned in class in practical settings and examines the following questions: What are the theories often used in developing campaign messages? Do public service announcements communicated via the mass media really work? If not, how can we improve them? Other topics include how theories can be used to design effective campaign messages; how to critically assess and address barriers to communicating important social issues and induce social change; how to utilize relevant communication theories in designing real-life campaign messages; and how to utilize materials learned to design a real-life campaign message on a social issue.
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COURSE DETAIL
This course studies English morphology, focusing on basic concepts, internal structure of English words, and the nature of word-formation processes. It also examines strategies for and issues surrounding teaching vocabulary. Topics include vocabulary and speaking, vocabulary frequency and size, incidental vocabulary learning, and various learner strategies. The course also helps students develop some creative ideas on how to teach vocabulary based on cooperative learning-based teaching methods.
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This course provides a general introduction to social psychology. It also covers research methods and classical theories to recent research findings and practical applications of social psychological principles.
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COURSE DETAIL
COURSE DETAIL
This course focuses on not-for-profit arts organizations and related bodies in cultural creative industries. Topics covered include the evolution of the field, economic impact, value creation, the intrinsic and effectual structure, marketing, fundraising, and others. Students are introduced to a wide range of arts organizations and its projects, working as arts managers through lectures, readings and project research. In addition to understanding the organizational structures and functions of an arts organization, students have begun to develop a philosophy of management in the arts, a theoretical model for general management, and practical tools of its practice.
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This course is intended to expose students to recent strategic issues around branding and brand management, such as brand experience and engagement, digital and social strategies, disruptive innovations, internal branding, and cultural strategy. It provides managerial insight into some trendy topics about branding. The course primarily uses case discussions as well as lectures.
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