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To convey the element of global marketing management as well as marketing in Asia. Topics include globalization and global marketing, global business environment, global segmentation targeting and positioning (STP), and various global strategies on marketing, entry, product, price, promotion, place.
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The purpose of this course is to explore how interpersonal relationships during childhood and adolescence and the brain interact to shape individuals’ psychosocial adjustment. Key concepts of brain development related to interpersonal relationships and brain plasticity will be discussed. Students will be able to understand the close link between individuals’ interpersonal relationships and our brain development. Topics include social brain structures, social and emotional self-regulation, brain plasticity, neurobiology of love, power of relationships, impact of early adversity, impact of interpersonal trauma, social phobia, psychopathy, and autism.
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This is an introductory course for students who took general biology in first year and deals with major issues in modern cell biology. The main theme of the course is to understand how individual cells can maintain life and reproduce for the next generation. Emphasis is on (1) structural-functional relationships of the cellular organelles as well as molecules; (2) flow of genetic information inside cells and tissues, and (3) cell cycle control, intracellular signal transduction, and carcinogenesis. Toward this end, the course also deals with the subjects of cellular physiology; basic genetic mechanisms; differentiation; development of multicellular organisms, as well as inborn genetic diseases.
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This introductory course examines the unsustainable culture of contemporary society, and explores the roles of design for more sustainable ones. The course provides a systemic overview of the environmental and social challenges that we face today, a series of dialog on our unsustainable culture and behavior, ongoing efforts to change them particularly through design interventions, and a hands-on experience to design products, services, and systems that influence and shape sustainable production and consumption.
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This is an introductory finance course that examines the foundations of financial decision making for a firm and an investor. The fundamental economic concepts, financial theory and other major topics covered in the course include: arbitrage and the law of one price, the time value of money, discounted cash flow valuation, the NPV approach to capital budgeting, valuation of bonds and stocks, the risk-return trade-off, portfolio theory, the Capital Asset Pricing Model, and M&M Propositions on capital structure and firm value.
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This course is designed to give students the basic knowledge on the alphabet, the vocabulary, and the basic grammar of Korean Language. Students will learn how to read and write Korean alphabet. Then, they will engage in a variety of activities in basic speaking, listening, writing, and reading to improve their basic communication skills in Korean.
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This course examines international affairs in Northeast Asia through a range of theoretical perspectives in international relations. The course is divided into three parts. The first part discusses how major international relations theories can help us better understand international politics of Northeast Asia and how the regional order has been shaped since the World War II and throughout the Cold War. It then moves on to assessing contemporary foreign policy of individual countries, including China, Japan, South Korea, North Korea, and Taiwan. Finally, it explores key regional issues, such as territorial disputes, alliance management, and nuclear proliferation.
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This course introduces various fundamental algorithms to numerically solve and analyze engineering problems (root finding for non-linear equations, set of linear/non-linear equations, curve fitting, interpolation, Fourier methods, numerical differentiation, numerical integration, ordinary/partial differential equations) using digital computers.
Prerequisite: Students are expected to be familiar with MATLAB.
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Using literature from sociology, urban planning, and geography, this course explores how cities have been employed to foster economic development and how they have reshaped social relations. Though the role of cities in development are explored primarily through an examination of Korea’s development history, examples are also drawn from throughout Asia and in some cases from the West.
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