Pontifical Catholic University of Rio de Janeiro

Client / agency relationship. Service as an advertising activity and its relations with other areas of the agency. Application of marketing principles in evaluating markets. Communication strategies. Campaign presentation techniques.

This course examines the contemporary international system, including international actors, states, international organizations, and transnational powers. It focuses on conflict and cooperation, the practice of war, mechanisms of stabilization within the international system, the role of the United Nations, other international organizations and institutions of collective security and international standards, and contemporary issues in international policy.

This course examines the various approaches to and fundamental concepts of ecology. Topics include the origins of ecology; the importance of ecology, as well as its relation to geography; population dynamics; microecology; geo-biological control; the ecology of dispersion and its impact on the dynamics of ecosystems; biodiversity; and urban ecology.

This course examines the developments and challenges of democracy and human rights in Latin America. First, it discusses the theoretical frameworks for understanding human rights. Then, it reviews the history of authoritarian regimes and human rights abuses in the 1970s and 1980s. Finally, the course explores current challenges to political and civil rights, economic and social performance of political regimes; women's rights, indigenous rights, human security and conflict resolution, and U.S. human rights policy in the region.

This course explores concepts and types of innovations. It looks at the innovation process and technological catch-up including the differences between developed and emerging countries. This course discusses factors influencing innovation, dynamic capabilities, and absorptive capacity such as the role of markets and clients. It also examines the role of innovation in sustainability and economic development.

This course examines the key events and characteristics of Brazilian foreign policy of the twentieth century and early twenty-first century. It discusses the various academic and political viewpoints regarding the general international integration of the country, provides a critical analysis of the decision-making of foreign policy, and explores the central themes of the country's international agenda.

This course offers an introduction to analysis including: sets and relations; demonstrations by induction and contradiction; natural numbers; finite and infinite cardinalities, enumerability; rational and real numbers; limits and convergence of numerical sequences and series; straight topology-- open, closed, compact, connected, dense; Cantor ternary set; continuous functions-- Bolzano-Weierstrass Theorem, Intermediate Value Theorem, uniform continuity.

This course focuses on the Brazilian Republic from the 1920s to present day. It begins with political projects and social movements in the last years of the First Republic, followed by corporatism, labor, and social legislation. It explores culture politics, and ethnic and racial relations in the New State as well as industrialization and urbanization. Topics include: art, culture, and diversity in the second half of the 20th century; authoritarianism, democracy, and human rights; dilemmas of re-democratization; memory, identity, and citizenship.

This course explores the internet and mobile platforms for marketing in the digital age. It discusses various types of marketing such as online, mobile, website, search engine, email, blog, social media, and multimedia. Other topics include: online advertising; pay per click display ads; web marketing mix; web marketing plan; managing online and mobile marketing activities.