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This course is a study of the aesthetics and social aspects of the business of advertising, with particular focus paid to television ads. Topics of study include: the general characteristics of advertising; advertising in the digital environment; the characteristics of television advertising, including number of channels, audience fragmentation, and saturation; the advertising agency as a company; the most awarded campaigns; and the future of advertising.
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This course studies the history of Spanish film from the ''camara oscura'' to the present. Historical accounts of film as an aesthetic form, a social force, an economic institution, and a technology are considered. The course also covers major Spanish directors including Luis Bunuel, Benito Perojo, Fernando Fernan Gomez, Luis Berlanga, Carlos Saura, Victor Erice, Fernando Trueba, and Pedro Almodovar. Close attention to their film composition, choices of subject and character, and the relationship of their movies to Spanish culture and society is given.
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This course offers a study of political behavior. Topics include: the role of citizens and political participation in contemporary democracies; forms and levels of participation; development and evolution of political attitudes; political participation theories at the individual, meso, and macro levels; non-institutional participation and protest; consequences and causes of inequality in political participation; new forms of participation and online activism.
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This course provides a study of the audiovisual storytelling: construction, narrative devices, and the history and theory of film narrative.
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This course explores the diachronic aspect of culture and the use of culture as a means of ideological and political legitimacy by those in power. Topics include: cultural production; literary production in service of the first theocracies; creation of the historical narrative; the emergence of universal empires and narrative fiction; translatio imperii; humanistic culture; court culture and absolute monarchies.
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This French language course is level A2 of the Common European Reference Framework for Languages (CEFR), or the second semester of beginning French. It focuses on practical French through listening and writing comprehension, oral expression, and writing. The course prepares students to achieve tasks in various sectors of social life through the acquisition of communicative, linguistic, and cultural knowledge. The course uses learning strategies aligned to the contents of the CEFR: work on defined tasks, formative evaluation, self-evaluation, and overture to the plurality of languages and cultures.
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This introductory course offers a long-term view of the interactions between human societies and their natural environment in order to better understand sustainable development challenges in the present.
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This course examines the model of human rights in the Spanish and international legal systems and its relationship with sustainable development. Topics include: international protection of human rights; democracy, human rights and vulnerable groups; gender equality and human rights; the relationship between sustainable development and peace, eradication of hunger and poverty, economic development, urban development, culture and cultural diversity, the right to a healthy environment, access to justice and education, and universal health.
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This introductory Spanish language course is based on level A1 of the Common European Framework of Reference for Languages and focuses on basic communication, grammar and vocabulary.
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This course provides a critical analysis of contemporary Spanish history (from the Cádiz Cortes to the present) from a political perspective and with reference to the greater European context. The main themes of the course are divided into five sections: the formation of liberal Spain (1808-1874); the Restoration (1875-1931) -- economic, social and cultural outlook of Spain between 1900 and 1930, the war in Cuba and "regenerationism", and the dictatorship of Primo de Rivera (1923-1930); the crisis of the 1930s (1931-1939) -- the reformist biennium, the Radical-CEDA biennium, causes, stages and development of the Spanish Civil War; Franco's Spain (1939-1975) -- postwar period and the repression, economic, social and political transformations during the dictatorship; democracy in Spain (1975-present) -- origins of the transition to democracy, the centrist period, the socialist period, and the government of the Popular Party (1996-2004).
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