National Taiwan University

Marketing begins and ends with the consumer, from identifying consumers' wants and needs to delivering customer satisfaction. Accordingly, this course examines a number of topics and areas that are essential for those seeking to understand and influence consumer behavior. Although theoretical concepts play an important role, the course focuses on the pragmatic implications for marketing practice, and, in particular, the formulation and implementation of marketing strategy.

This course introduces the fundamentals and methodology on research of molecular evolution. Topics: evolutionary changes and patterns of sequences, methods for phylogenetic analyses, and inferring sites under positive selection. The course also examines recent advances of molecular evolution studies on phylogenomics, horizontal gene transfer, and genome evolution. Recommended prerequisites include evolution, genetics or equivalent subjects. Laboratory practices are offered to provide familiarity with data retrieving and analyses. Homework assignments are distributed weekly, which require substantial extra work time.

This course teaches basic mathematical tools (linear algebra, multivariate differential calculus, function maximization) to build economic models and do economic analysis. The following mathematical tools are covered: Static Economic Models and The Concept of Equilibrium; Matrix Algebra; Vector Space and Linear Transformation; Determinant, Inverse Matrix, and Cramer's rule; Differential Calculus and Comparative Statics; Comparative Statics--Applications; Optimization; Optimization--Multivariate Case; Optimization--Equality Constraints and Nonlinear Programming; General Equilibrium and Game Theory.

This course covers roughly the time 500-1500, including Islamic civilization, Byzantine civilization and Western civilization, and an introduction to political and socio-cultural dimensions. Lecture topics include differences of the Roman Empire; establishment of Germanic kingdoms; the early Christian church; Mei Luowen dynasty; and medieval culture. Assessment: written reports, oral reports, participation and attendance, midterm and final exams.

This course covers the following topics: fundamentals, linear time-invariant systems, Fourier series and Fourier transform, discrete Fourier transform, time and frequency characterizations of signals and systems, sampling and sampling theorem, communication systems, Laplace transform, Z-transform, and linear feedback systems. Text: Oppenheim and Willsky, SIGNALS & SYSTEMS.

Understanding the systems that control the circulation of water between the atmosphere, soil, and plant is clearly important for a general understanding of the hydrological cycle and the way that the ecosystem operates and survives. This course consists of two sections. The first section deals with the basics of plant-water relations and water fluxes in forests. The second section explores the soil moisture dynamics and its effect on plant ecophysiology and hydrological processes. This course explores the fundamentals of ecohydrology in forest ecosystems, with a special emphasis on plant-water relations and soil moisture dynamics. This course also covers the issues of climate change, based on the forest-atmosphere interaction through soil moisture.

The course focuses on the event of social management. It discusses how to govern the society, country and the world. In Chinese Philosophy, Confucianism and Taoism define the basic value of management principle, while the Book of Change and Book of Talented Person suggest more details. The former points on issues of bureaucrat problems while the later concerns how to look for talented persons. The above schools and Books start their thinking from the meaning of human beings in order to find out the ultimate ideal of people's life. As for the idea to service society, some teaches how to be a good leader, how to do the personnel training, how could be quick-witted, how to recognize one's characteristic, and some even suggests individualism thus could well be used on the management of leisure event and retire life. The course will have enough discussion and the teacher will answer students' questions. Through the Q & A could bring up students' ability to deal with modern social life by renewing those old doctrines. The course will have middle and final examination where the text taught in the classes is the point. Beside with the middle and final examination students should hand over documents telling what they had learned from the course and how they use those ideas to solve their daily problems.

The independent study consists of a personal project each week, mainly focused on developing visual communication processes and products. The instructor provides a critique, feedback, and offers suggestions for new steps on how to improve projects. The independent study focuses on developing clear visual communication in print and web material, involving typography, layout, branding, illustration, and web design.

This course presents language development obstacles for infants and preschool children. The class introduces main phonetics, semantics, grammar, and usage as developmental processes for children and some common disorders for language processing. The course also covers language assessment of young children and introduces ways of reclamation, and the importance of early intervention for language disorders. Texts: Reed, V. A. (2012) An Introduction to Children with Language Disorders; Bernstein, D. K. , Tiegerman-Farber, E. (2009) Language and Communication Disorders in Children. Assessment: oral report (5%), assignments (8%), participation (13%), midterm exam (28%), final exam (28%), report (18%).

This course addresses exploratory data analysis and graphs such as histograms, stem plots, measures of center and spread of a distribution, normal distribution, scatter plots, least squares regression (correlation), producing data (design of experiments, sampling design), probability (probability rules, random variables, probability distributions), and statistical inference (confidence intervals, tests of significance, nonparametric methods, categorical or count data).