COURSE DETAIL
COURSE DETAIL
Creating a true brand is one of the most powerful things any company can do to enhance its market power. When a product-commodity becomes a brand, its use value is imbued with symbolic value that consumers deploy in constructing and maintaining their identities. This course draws on a diverse set of theories to understand current issues in brand management rather than merely relying on the cognitive, information-processing approach to branding.
COURSE DETAIL
This course introduces students to the purpose, operations, and implications of management by exploring the contexts within which management takes place. Students reflect on management in relation to the social, economic, technological and legal conditions within which it operates, and analyze political and environmental consequences. We often think of management as trying to manage flows of energy, finance and labor, but it increasingly is required to confront changing social and political structures on a world scale, and challenging environmental conditions as well.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
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