Fudan University

The course examines the relationship between tourism and culture, including how culture influences tourism and how tourism contains culture. Topics include the theory, orientation, basis, and characteristics of tourism culture. It also looks at the traditional culture of tourism, subject culture, consumption culture, aesthetic culture, object culture, landscape culture, regional culture, media culture, and the twenty-first Century China tourism culture.

This course examines Chinese traditional culture. Topics include origin and context, social background, historical influence, core elements, and future developments.

The course introduces the basic concepts of corporate finance both in practice and theory. It focuses on how firm raise money, how to evaluate a firm’s value, and how firms make investment decisions. Specific topics addressed in the course are the valuation of companies, the operating capital of company, the costs of capital, the ways of raising money both equity and bonds, the rules of evaluating investment and liquidity management.

Is Chinese philosophy incommensurable with Western philosophy, or is there a philosophy in general? There are stereotypes (opinions) about Chinese philosophy, and this course examines the truth of Chinese philosophy in particular and the truth of philosophy in general. This course introduces classical (pre-Qin) Confucianism and Legalism; investigates the problems the pre-Qin Confucian and Legalist philosophers try to answer, what their answers are, whether the answers are coherent within one text and how these answers are related to each other; and examines how these philosophical texts address philosophical problems, that is, problems that transcend a particular people, a particular time, and a particular locale. By comparing these philosophers' answers to those by other philosophers (Chinese or non-Chinese), students see the merits and problems of these answers that are still relevant today.

This course covers cross-cultural, intercultural, and international communication. Topics include theories, history, and study of intercultural communication; language and verbal communication across cultures; nonverbal language in international communication; understanding intercultural misunderstandings; culture dimensions: power distance and political system; individualism/collectivism and political system, masculinity/femininity and political system; cultural rules for establishing relationships; communication in intercultural relationships; intercultural negotiation; managing conflict and negotiating face; legal and governmental considerations in intercultural communication; and intercultural encounters: political issues. The course also uses case studies of the US and Japan to discuss how culture affects foreign policy. 

This course is based on the historical era (but not in the literary history mode). It focuses on the selection of the classic values of ancient poetry to understand the spirit of Chinese traditional culture. At the same time, it introduces the Chinese poetry in combination with the interpretation of the works. In this process, it highlights the beautiful life and social ideals of the ancestors, as well as the outstanding artistic innovation spirit, showing the charm of classical language. The courses focuses on the in-depth analysis of specific works, explores the problems faced by human beings in the process of human development and social progress, and guide students to carry out independent and positive thinking.

This course provides a general introduction to economic history. The objectives of this course is not only to provide an opportunity to know the economic development of world in long-run, from the origin of civilization to present, but also to show how theoretical approaches and quantitative methods can be applied to explain important historical events which happened in world, for example, the origin of civilization, religion reform, Industrial Revolution, Columbian Exchange, Black Death, and the Great Depression.

This course introduces the Mahayana Buddhist doctrine, with a focus on the Indian origins and East Asian (Chinese) traditions, while Central Asian (Tibetan) traditions are selectively covered. Buddhism in this course is studied mainly as a religious-intellectual tradition. Thus, basic ideas in Mahayana theories of spiritual cultivation and soteriology are examined. Topics such as the patterns of religious practice and cultivation, images of Enlightened Being (Buddha), types of ideal religious personality; concepts of Buddha-Nature (tathagatagarbha), Enlightenment, Pure-lands, knowledge and virtues are discussed. Various issues are reviewed in the context of the Hinayana vs Mahayana contrast. The continuity and differences between both traditions are studied. Please Notice that, other than the required readings, additional supplementary materials will be delivered to the class through email. Lecture is the main pattern of teaching, while class discussion is also essential.

Offering this elective allows students to gain a deeper understanding of current social media communications and emerging technologies. From the perspective of disciplinary development, this course is conducive to cultivating students' ability to integrate theory with practice, especially how to combine the knowledge of communication with the changes in media technology, which is in line with the characteristics of applied communication.

Though this course you will

1) Understand the history of social media development

2) Be familiar with the basic terminology, academic concepts and important theories of social media communication

3) Improve the ability to apply relevant theories to analyze social media phenomena

4) Improve the specific communication practice ability of social media communication

5) Learn some basic methods for evaluating social media communication practices