Fudan University

Social psychology is an important branch of psychology. It uses scientific methods to solve the core problems in our human social life. It is the best guiding course for people to understand themselves, understand society, and understand the relationship between themselves and society. The course covers a wide range of content, including all aspects of social life, from "who am I" to "how do I know the world", from anti-social to pro-social behavior, from love to prejudice. But there is a core idea that we will learn to analyze the social phenomena around us from the perspective of social psychology, and use the knowledge of social psychology to get along with people better. Course topics include: introduction to social psychology;  self in society; social cognition; impressions; attribution; attitude; socialization; conformity and crowd psychology; persuasion; influence of public; interpersonal conflict; aggressive behavior; prosocial behavior and interpersonal attraction.

Textbook: “Social Psychology 9th Edition” by Aronson et al. Pearson Education. 

Grading Policy: Participation 10%, Psychology Experiment 10%, Group Report and Presentation 30%, Final Exam 50% 

This course examines the basic characteristics of Chinese culture and the Chinese geographical environment. Topics include China's regional language, literature, art, drama, diet, architecture, talents, and the characteristics of geographical environment.

Upon completion of this course, students should be able to:

•   Have a solid understanding of basic concepts, methods, and results in the study

  of Psychology

•   Apply these theories to their own personal and professional experiences

•   Think critically, focusing on research methods

•   Be able to appreciate and critically evaluate the basic meaning, if not every

  detail, of novel findings in psychology and neuroscience.

The purpose of this course is to make diplomacy a practical process, to help students understand the mechanisms and institutions, processes and means, norms and skills to achieve foreign policy, to understand the practices of foreign-related institutions and international organizations, such as the Ministry of Foreign Affairs, embassies and consulates abroad, local foreign affairs, foreign economy, and foreign publicity, and to carry out case simulations in close connection with diplomatic hot spots, to help students master the policy tools and operational skills of diplomatic practice.

Through a semester of Shanghainese teaching, students basically master the phonetic characteristics, some vocabulary and grammar of Shanghainese, understand Shanghainese in daily life, and use Shanghainese for simple communication. The course includes an overview of Shanghai dialect, introduction to Shanghai dialect pronunciation, practice of Shanghai dialect pronunciation in conversation courses, and arranging appropriate Shanghai dialect actual combat activities. Course topics include: introduction to Shanghai dialect, Shanghai dialect voice, consolidation and practice of Shanghainese pronunciation, Shanghai dialect conversation, Shanghai dialect actual combat mission. 

Dynamics in the Chinese financial markets has attracted much international attention. This course provides an understanding of how the Chinese financial markets originated and developed, what reforms have been done, the difficulties in future reforms, and possible steps the government would take in the next five years. Starting with a comprehensive introduction, the course covers the major financial markets in China, including the central bank and the banking system, the stock market, the bond market and the foreign exchange market. Each market is an individual topic, for which the course first reviews the fundamental concepts and theories, explains the history and facts in China, presents examples and cases, and talks about the future reforms. 

This course examines cities rich in cultural heritages and develops a theoretical framework to understand the development of city culture for city destinations. Through field trips to the main cultural attractions in a city, students are required to analyze the development plans and marketing strategies for these destinations. This course will be Integrating current concepts, research findings and several best-practice case studies, students will gain an understanding of the highly broad and complex web of the culture resources in China. 

Through systematic theoretical lectures and effective subject exercises in this course, students can master the basic design procedures and design essentials of the direction of brand image building, cultivate students' concept of guiding brand design with brand strategy, and improve students' ability to comprehensively grasp brand image design.

In the course teaching, multiple teaching links such as theoretical study, project analysis, market research, project proposal, program design discussion, design group guidance, work modification and submission will be set up. The specific project involves a comprehensive course from brand name, brand logo, brand color, brand text, brand symbol graphics to the overall visual image of the brand. Including the design of the relevant elements (basic design system and application design system) of the overall visual image of the brand, and can fully design the above elements as a whole and systematically.

Through guided reading of some of the masterpieces of modern Chinese literature, this course examines the history of modern Chinese literature and analyzes literary works within the framework of literary history.