Fudan University

The course examines the theories of western scholars in the field of culture and communication as well as the current situation and existing problems of cross-cultural communication and communication in the world under the background of globalization. Combined with the reality of China and other Asian countries, this course examines and studies the leading paradigms and examples of international and cross-cultural communication.

This course examines the meaning, values, and characteristics of cultural relics; the basic methods and main objectives of cultural relics research; the frontier dynamics of cultural relics research; the relationship with other related disciplines; the history of cultural relics research; identification and dating; vessel shape; decoration; and craftsmanship.

This course aims to use archaeological finds and burial materials to explore various aspects of culture, religion, rituals, and politics in ancient China. The course will introduce the burial materials and contents of different periods through case studies, teach the research methods of burial art, how to organize and analyze the excavated materials, restore the space and environment of burial, and conduct research on cultural history, religious history, and social history.

The teaching purpose of this course is to let students understand the current mobile Internet ecology, train new ways of thinking, use comprehensive audio-visual media technology and communication methods, and let students master new ideas and new skills from different communication levels, adapt to Internet content quickly Iterative development needs.

The teaching arrangement of this course is a combination of theory and practice, technology and creativity, relying on finding and solving problems. In terms of teaching form, it is divided into four parts: course teaching, research and review, skill practice, and communication and discussion. The main content includes the development of Internet content under technological iteration, the technology and application of new media development, and the production of short video.

Chinese Movie Review is a humanities elective course that is adapted to the concept of general education. The course covers the development of Chinese-language films (Mainland, Taiwan, and Hong Kong) for more than 100 years. Through the observation and discussion of classic movies, the course aims to enhances understanding of Chinese movies, the appreciation of movies, how to write film reviews. The course also introduces more classic Chinese films.

This course introduces the basic methods of economic reasoning. Topics covered in the course include supply and demand, gains from trade, market efficiency, externality, public goods, and theories of firm and market structure. The course uses a wide range of real-world examples to demonstrate the economic way of thinking. Students analyze economic phenomena and conduct policy analyses. The course focuses on the role of price in allocating scarce resources and the circumstances under which a market economy allocates resources efficiently. It also covers when the market fails to work efficiently and discusses the common policy tools to improve efficiency.

This course covers important topics in economic growth and development. It focuses on two distinct but related questions: why does income per capita differ so much across countries? And why have some countries experienced rapid and sustained economic growth and caught up with advanced economies, while others have not?

This course introduces the historical evolution of ancient Chinese philosophy, the representative philosophical schools in each period, and their representative propositions and views. It covers the history and development of ancient Chinese philosophy from the perspective of global culture.

The popularity of the Internet, the rise of ‘Internet +’, the in-depth use of e-commerce, social networks and various network platforms in enterprises have greatly changed the competition methods and strategies in the Internet era from the traditional competition strategies. The enterprises that cannot adapt to this new change are doomed to be at a disadvantage in the fierce competition and be eliminated. Then, what are the essence and characteristics of Internet economy, Internet + and Internet thinking? What are the characteristics of Internet platforms and their competitive strategies? What are the fundamental differences between the competitive strategies of Internet economy and traditional modes and their root causes? How should The Internet platform be designed? How should enterprises cope with the fierce competition in the Internet economy and develop corresponding strategies according to their own characteristics in order to gain the leading edge in the new economic pattern?

This course reviews the most important features of the Internet, platform features, lock effect and the scarcity of information products and services, winner-take-all and first-mover advantage in inevitability and coping strategies of the Internet economy, subversive innovation strategy and the long tail theory applicable occasions and matters needing attention in the Internet economy, the new product strategy of the Internet economy environment, pricing strategy, marketing strategy and channel strategy, to analyze O2O e-commerce mode of opportunities and challenges, to discuss the importance and strategic points of plate-based business model innovation, product development innovation and pricing model innovation in Internet platform economy, Internet finance platform strategy and cost-benefit analysis, as well as how enterprises use social networks to build, expand and maintain customer loyalty. This course also analyzes the network economic environment with Chinese characteristics and discusses the dynamic competitive strategy under the current network platform economic environment in China.

The course examines the basic concepts of traditional Chinese medicine, including its development and achievements in the field of Chinese medicine. Other topics include the origin and growth of traditional Chinese medicine, medical celebrities, and the relationship between Chinese medicine and culture.