Fudan University

This course introduces topics in the tourism market by examining real tourism market and survey data. The course offers an examination of the tools for tourism market analysis and research, including previewing and predicting, questioning, inferring the main idea, identifying the overall structure about the tourism market and survey, paraphrasing, summarizing, drawing conclusions from survey of tourism market, and reading critically by using a variety of different kinds of clues. The ultimate goal of the course is to provide students with opportunities to increase their schematic as well as tourism market knowledge, exercise their reading skills, improve their practical ability of survey and tourism marketing and research.

This course is designed to provide a basic starting point to understand behavioral finance. At the micro-individual level, students are supposed to master more decision-making knowledge and understand how real people make judgments and choices; at the macro-market level, students are supposed to master certain market-invalid knowledge and understand the arbitrage and strength of neoclassical finance and limitations of strength; for financial applications, students are supposed to be aware of how behavioral finance knowledge is applied to stock pricing, building portfolios, corporate finance, and so on.

This course examines the rules of economic activity in an open economy, focusing on international trade, multinational corporations, international investment, international finance, and international Macroeconomics. Based on the facts of China's economic opening-up, economic globalization and the development of international economics, this course focuses on the theories and policies of international trade, the determination and change of exchange rate, the adjustment methods of international payments, macroeconomic policies under the open economy conditions, and the international monetary system. Through the course, students can rely on the theory of international trade, international investment, exchange rate theory, theory of international balance of payments and international macroeconomic theory, using the modern economics analysis method, combining the data between macroeconomic and microeconomics to explain international economic phenomena.

This course covers the basic theories and methods of sampling technology, and application of sampling surveys in the fields of society, economy, and scientific research. It introduces some basic probability sampling methods, including simple random sampling, stratified sampling, cluster sampling, multi-stage sampling, equidistant sampling and unequal probability sampling, etc., focusing on the theory of statistical inference and sampling design. It provides a brief introduction to non-sampling errors and survey practices (such as questionnaire design, survey report writing, etc.).

This course examines outline of object-oriented programming, use of C + + standard library, classes and objects, inheritance and derivation, polymorphism and combination, preliminary design patterns and new features of C + + programming language.

The teaching objective of this course is to identify and clarify the basic concepts, principles, interrelationships and applicable conditions of insurance; Summarize the basic knowledge system of insurance, and understand the representative research results in related fields; Understand the main ideas in the establishment and development of the basic theory of insurance. Integrate the insurance knowledge system and establish an organic link between the knowledge modules; And establish contact with different disciplines (such as economics and psychology). Recognize and optimize their own risk thinking, as well as the ability and thinking mode related to observation, thinking and creation; Understand the tools used by others to deal with risks, exchange experiences, compare and accept the differences and diversity of each person's understanding and thinking, and learn from each other.

This course describes the most general laws, basic theories, principles and methods of insurance. This course mainly includes four knowledge modules: basic concepts and principles of insurance, property and liability risk and insurance, life and health risk and insurance, and insurance supervision. Through the study of this course, students will have a comprehensive understanding of the basic principles of insurance and China's insurance market, fully grasp the emergence, development and market laws of insurance, improve college students' risk awareness and insurance awareness, and lay a professional foundation for other courses of insurance.

This course strengthens the intermediate learner’s language skill and culture knowledge in Chinese by learning words and phrases, sentences, grammar and related cultural knowledge. It includes classroom language practice opportunities such as sentence patterns, short conversations and a complete expression in Chinese. 

This course examines human behavior and social environment from the following perspectives: biological; psychological; social/political perspectives; Angles and spiritual; genetics; sociobiology; evolutionary psychology; psychoanalysis; behaviorism; humanism; lifespan development; systems theory; symbolic interaction theory;  feminism; empowerment theory; transpersonal psychology.

Through the study of this course

(1) Knowing the structural interpretation of the previous sociological mainstream, the students will be able to master the origin, the relationship between cultural concept, culture and structure (society) in development, transformation and debate.

(2) Through extensive reading of existing research model articles, the students can grasp the cultural perspective to interpret several social phenomena (Cultural Society: understanding the cultural influence on social processes) or the basic skills to analyze cultural phenomena (Sociology of Culture: understanding the social influences on cultural formations).

(3) Help the students to be familiar with classical and contemporary empirical research and theoretical literature on culture, and help graduate students to choose, standardize and complete their own research topics (including cultural and structural content topics).

The overall aim of this subject is to establish the foundations of innovation and entrepreneurship, and use tools such as design thinking and lean startup strategy to create values. Students will acquire a broad overview of principles, theories, and practice of innovation and entrepreneurship, together with an understanding of key tools, skills, and attitudes required to operate in an entrepreneurial environment. On successful completion of this subject students should be able to:

•   Explain the range, scope and complexity of the issues and problems related to the strategic management of technology, innovation and entrepreneurship

•   Analyze and evaluate various approaches to managing innovation and entrepreneurship, in both startup and mature organizations

•   Apply major innovation theories and entrepreneurial tools (e.g., design thinking, lean startup strategy, open innovation) to the analysis of case studies

•   Explain the innovative and entrepreneurial evolution and phenomena taking place today