Fudan University

This course is research-based. The course covers main theories of consumer psychology and behavior; case studies; practice and analysis of theories; and changes in consumer behavior in the context of the internet.

A marketing channel is a set of interdependent organizations involved in the process of making product or service available for use or consumption. The class discusses why do marketing channel exist and change? What is the work of marketing channels? What are Channel flows and Who are Channel members?

This course introduces the aesthetics and philosophy of art in the West, and explains the origins, main ideas and influences of aesthetics and art philosophies. Through in-depth explanation of the aesthetics and philosophy of art of different periods and different philosophers, students can understand the basic spirit of Western aesthetics and art philosophy. Topics: classical aesthetics; Plato's imitation; Aristotle's Poetics; Kan't Critique of Judgment; Schelling's philosophy of art; Hegel's Aesthetics; and the theory of modern aesthetics

This course explores the developmental context of Buddhist history and the evolution of important Buddhist ideas, systems, and cultures. It provides an analysis of historical materials and the interpretation of religious thoughts, as well as new perspectives and theories of Buddhism research in China and abroad. The course focuses on the history of Chinese Buddhism, taking into account topics such as early Indian Buddhism, Japanese, and Korean Buddhism.

Art can't be separated from temperament, but it can be self-conscious. Academic research on art issues is an effective path to self-conscious. The aesthetic study of art is different from general art research. Its main concern is not the technique, but the mechanism and connotation of the role of art. It mainly cultivates academic talents who understand art and can push art to consciousness, not talented and creative artists. Course topics: art and life; art and aesthetics; legacy of western aesthetic research; legacy of Chinese aesthetics research; modern transformation of aesthetics research; basic problems of modern art theory; core issue of modern art theory; and modern art practice and theory. Graded pass/no pass only

This course covers a range of theoretical and practical research issues, including non-profit organization development, government purchase of services, multi-level governance, inter-governmental horizontal coordination, evidence-based decision making, cooperative governance, managed social innovation, real estate tax, and foreign aid governance. 

This course provides an international perspective on business management. Through lectures, case analyses, class discussions, and group projects and presentations, the course covers the evolution and latest developments of economic globalization; basic knowledge and principles in international business; general rules and principles in international business and strategies to deal with environmental challenges of international business; the motivations, basic methods, entry decisions for international operation, as well as strategy and organization of multinational companies; establishment and management of international strategic alliances; and global human resource management. In addition, this course also incorporates analyses of the development history of multinational companies in China as well as the challenges faced by Chinese companies in their international development.

This course covers the background and latest developments of international business, the international business environment (political and legal environment, economic environment, cultural environment, etc.) analysis, important theories of international business, the choice and entry mode of international market, the strategic choice and organization management of transnational operation, international strategic alliance and strategic cooperation management, the development of multinational companies in China and the survival strategies of local companies, and the internationalization of Chinese companies.

This course provides a study of the concept of public policy and analyzes the process of related policy research, including the formulation process, implementation, and evaluation, as well as an overview of think tank report writing. The course covers theories and case studies, focusing on the economic and social, ecological, technological and legal fields, to demonstrate how the decision-making management department chooses and formulates effective policy plans in order to solve public problems, achieve public goals, and realize public interests. It also analyzes the motivation of public policy formulation, the process of policy formation, and the effect of implementation, and evaluation of public policies.

This course examines the development of American history. Students analyze and evaluate the key events and issues in the course of American history. The course explores the multi-race, multi-ethnic and multi-denominational co-existence of the British Colonial society in North America from the initial establishment, steady development to maturity. It follows as the new independent nation state grows up, but it is also faced with internal contradictions and crises. Students analyze the bloody civil war and the economic boom that followed strengthened and strengthened the country at great cost. The course also looks at the 20th century, as the United States was on the road of world hegemony and how it was faced with one round after another comprehensive social, cultural and fundamental values crisis, and the forces demanding social reform and conservatism were constantly competing.