COURSE DETAIL
COURSE DETAIL
This course examines debated issues in sport such as doping, violence, racial discrimination, the impact of technology, transgender athletes, limitation of certain fundamental rights, sports nationalism, e-ports, match-fixing, and legal and illegal bets.
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This course examines the notion of Spanish brands and how Spain's culture and society have influenced its businesses and institutions. Topics include: building brand equity; triangulation of institutional, social, and corporate efforts in the shaping of place branding-- the Barcelona city brand case study; the influence of globalization on local brand positioning-- creating competitive identities through values beyond volume; family business in Spanish corporate tradition; homemade identity-- influencing outreach vs impact, quality and quantity; the creative marketing mix in Spanish brands.
COURSE DETAIL
COURSE DETAIL
This course offers a study of social inequalities and their impacts on public health.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
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