COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines debated issues in sport such as doping, violence, racial discrimination, the impact of technology, transgender athletes, limitation of certain fundamental rights, sports nationalism, e-ports, match-fixing, and legal and illegal bets.
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This course examines the notion of Spanish brands and how Spain's culture and society have influenced its businesses and institutions. Topics include: building brand equity; triangulation of institutional, social, and corporate efforts in the shaping of place branding-- the Barcelona city brand case study; the influence of globalization on local brand positioning-- creating competitive identities through values beyond volume; family business in Spanish corporate tradition; homemade identity-- influencing outreach vs impact, quality and quantity; the creative marketing mix in Spanish brands.
COURSE DETAIL
COURSE DETAIL
This course offers a study of social inequalities and their impacts on public health.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
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