Communication

This is an introductory course for media and communication studies. It provides an overview of major theories concerning media and communication in order to analyze our everyday communications. Theories of interpersonal communication, persuasion, and mediated communication will be included.

This course provides theoretical and practical knowledge of individual behavior in the context of social marketing and behavioral science. It takes on a multidisciplinary approach drawing from psychology, consumer research, marketing science, and behavioral economics that allows a holistic understanding of how people consume and behave. Based on these theoretical frameworks, the course introduces a range of tools to foster behavioral change, such as social marketing or nudging, and examines how they are applied in practice. Applied consumer research is at the core of this course and its potential and limits in understanding and ultimately changing individual behavior are studied. The course provides an opportunity to practice formulating research questions and proposing social marketing and behavioral science solutions to address real-life social and environmental problems. It also engages critical discussion on the use of behavioral and marketing techniques by policy-makers and the private sector.

The objectives of the methods tutorial are the practical application and deepening of the knowledge  in methods of empirical media and communication research. The course develops a joint survey project on a current issue (for instance the medial perception of a current topic). Groups work on particular sub-questions and develop and operationalize corresponding theoretical concepts for them. Following a joint pretest and field phase, the results are finally analyzed and presented.

This course develops students' critical awareness of the core issues surrounding cultural competency, and provides them with practical tools with which to implement this awareness in their academic, professional, and everyday lives, and through this to effect positive change. While the course is embedded in the students' experience at King's, it also equips them with skills that are highly regarded by employers and which will enable them to be effective global citizens. 

The course builds effective communication strategies for the various complex situations that are encountered upon entering the business world, with a focus on both written and oral communication.

This course examines theory and research on the role of communication in the development, maintenance, and termination of interpersonal relationships. The class is conducted in a lecture and discussion format; students are encouraged to actively participate, especially as everyone in the class has both personal and vicarious experience with relationships. 

This course teaches students the basic structures and syntax of a common programming/scripting language Python. Programming is at the heart of the human control of the digital world; through the use of programming and scripting languages, we can gather, manipulate and share data, create new applications and extend the existing ones. Further, learning the logic, possibilities and limitations of programmatic structures allows us to better appreciate and understand the technology within the greater digital world.

This course enables students to develop English conversation strategies for formal and informal settings. Emphasis is on developing effective communication skills which accompany superior pronunciation and sophisticated use of grammar

This course places social media, fake news, and artificial intelligence at the heart of debates on political dysfunction and instability. Students explore how populist leaders use communication strategies, how global powers deploy public diplomacy to advance their interests, and the role of communication and propaganda in modern warfare. Through diverse theoretical approaches and global case studies, students critically examine how media shapes political power, cultural narratives, and globalization. The course also investigates how popular culture – films, TV and video games – reflects and influences political moments, offering new insights into contemporary crises. 

This course focuses on how to create value and growth through innovation in new and existing markets. The course includes a general overview of reasons for success or failure of new products as well as techniques on how to identify opportunities for successful product/service innovations. Students examine the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students apply innovation methods across a wide variety of product and service categories. The course is taught using interactive workshop methods and techniques. Students first experience these facilitation techniques while learning innovation.