Communication

This course discusses the various types of audiovisual media on the internet. Topics include: concepts and challenges posed by internet information and communication technologies-- digital impact on audiovisual media; video, film, and television on the internet; case studies of the creation of apps, web pages, and other audiovisual content.

This course is designed for students wishing to clarify and advance their career goals through an 8-week internship in Thailand. It provides a structured learning environment to help students make the most of their internship experience. While there are no regularly scheduled class meetings, internships are conducted under the close academic supervision of the School of Global Studies at Thammasat University. An assigned internship coordinator provides oversight and guidance for the duration of the internship. The course requires a minimum of 288 total work hours. 

This course is a study of society's current usage of the internet and new multimedia developments. It discusses the information society, cyberactivism and social movements, social media, and new trends in online communication. Topics of study include: the origin of the internet, technological development around the world, digital security, open source material, cyberactivism, internet censorship, hacking, social media and digital communities, search engine optimization, fan phenomena and pop culture, citizen journalism, crowdsourcing, and political propaganda in social media.

The course is designed to guide students in reading and understanding English-language news, and help them learn the basic skills in translating news into Chinese and writing news reports in English. The students read news articles on different topics to explore the basic elements of news and learn vocabularies and expressions often used in news writing. The students practice translating, editing, rewriting English news into Chinese and practice presenting news events in English, both verbally and in written form. Comparisons between the styles and angles of foreign press and local media are discussed. Other than text, news photos, graphics, videos and animation are introduced. Current events are also discussed. Lectures convey the message that the aim of real news business is to inform, to educate and to serve and that good journalists are honest, balanced, responsible and well-informed and they honor professional ethics.

In the course expressions of modern advertising in different media forms are studied using theories derived from semiotics, rhetoric and image analysis. Advertising is defined as a form of communication. Its intermedia concept is analyzed in relation to, for example, music videos or other means of popular culture. Questions concerning branding, gender, or globalization are treated in relation to visual, verbal, or musical means of advertising. The main emphasis is on an intermedia analysis of concrete examples of advertising in newspapers, television, Internet, buzz marketing, and brand hacking. The focus is on analyzing but also creating different forms of advertising in the twentieth century, as a manifestation of modern popular culture.

The teaching purpose of this course is to enable students to master the basic concepts of advertising copywriting, understand the thinking framework of advertising copywriting writing, master the writing requirements and methods of copywriting, and initially have the ability to write advertising copywriting and this major through the elaboration of basic theories and the analysis of typical examples. Basic analysis and judgment skills in the field.

The content of this course consists of the following parts: basic concepts; source of copywriting; quality and thinking of copywriters; strategic thinking of copywriting; copywriting and creativity; perceptual and rational techniques of copywriting; advertising slogans; title; Text and accompanying text; print advertising copy; audio and video advertising copy; copywriting test.