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Discipline ID
8c6cc18f-a222-48fa-b32e-f6dd2519e1a6

COURSE DETAIL

DIGITAL MARKETING
Country
United Kingdom - England
Host Institution
University of Sussex
Program(s)
University of Sussex
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
102
UCEAP Course Suffix
UCEAP Official Title
DIGITAL MARKETING
UCEAP Transcript Title
DIGITAL MARKETING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course explores the main theories and principles of digital marketing, specifically in the areas of: digital marketing's micro and macro environment, digital marketing strategies, and the implementation and practice of digital marketing. Students learn the theoretical and practical impact of digital on the marketing mix, e-customer characteristics and behavior, digital marketing technologies, digital marketing planning and management, and competitive advantage through the use of digital marketing activities.
Language(s) of Instruction
English
Host Institution Course Number
N1578
Host Institution Course Title
DIGITAL MARKETING
Host Institution Campus
University of Sussex
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing

COURSE DETAIL

INTERCULTURAL BUSINESS COMMUNICATION
Country
Japan
Host Institution
International Christian University
Program(s)
International Christian University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
171
UCEAP Course Suffix
UCEAP Official Title
INTERCULTURAL BUSINESS COMMUNICATION
UCEAP Transcript Title
INTCULTRAL BUS COMM
UCEAP Quarter Units
1.50
UCEAP Semester Units
1.00
Course Description

For Fall/Autumn 2023, students in this course will participate in the Virtual Business Professional Project (https://www.marshall.usc.edu/departments/business-communication/vbp-project) which will be coordinated by the Marshall School of Business at the University of Southern California (USC). Students will be assigned to a team and will collaborate with students from other universities on a project about major global companies. 

From the VBP Project website: 
The VBP Project is a global student collaboration project created and managed by business communication faculty at the Marshall School of Business at USC. The goal of the VBP Project is to help students develop skills necessary to succeed in a fast-paced global business environment that is increasingly relying on social platforms and virtual collaboration for their internal and external communication.  Every semester, 500 to 700 students participate in VBP. These students collectively represent over 50 countries around the world and study at 17 universities in 10 different countries.
 

Language(s) of Instruction
English
Host Institution Course Number
MCC373E
Host Institution Course Title
CROSS-CULTURAL BUSINESS COMMUNICATION
Host Institution Campus
International Christian University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Media, Communication and Culture

COURSE DETAIL

INTERCULTURAL COMMUNICATION
Country
Netherlands
Host Institution
Utrecht University – University College Utrecht
Program(s)
University College Utrecht
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
101
UCEAP Course Suffix
UCEAP Official Title
INTERCULTURAL COMMUNICATION
UCEAP Transcript Title
INTERCULTURAL COMM
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
The mobility of people within and beyond national borders, both in real and virtual life, has created the need for people to understand and interact with others who have a different (cultural) background. In these new situations, individual identities and established “recipes” for (intercultural) interaction are challenged and contested, often requiring (re)construction and (re)negotiation, or even abandonment. Individuals must develop new ways of learning and interacting, and skills of adaptation and adjustment, to engage competently in intercultural encounters. This course develops students' knowledge about and experience in dealing with interculturality and intercultural communication. Students learn about the role of culture, language, and power and how they impact human communication, the complexity of identity, the causes and consequences of processes such as stereotyping, and how people manage intercultural communication processes in these new situations. However, competent intercultural communication is not only obtained for knowledge, students must experience directly how people act, interact, and communicate – from their perspective. In this course, students get opportunities to learn through experience. Class discussions, student-led case presentations and activities such as games are complemented by the critical analysis of traditional media and social media, enhancing awareness of values, norms, and biases. This prepares students to engage with “Cultural Others” through a virtual exchange project. This project is an international project called CONNECT GLOBAL. Finally, students learn to critically self-reflect on, and evaluate, their own intercultural competence. They reflect on intercultural exchanges and encounters in a reflective paper in which critically links the theories and notions learned in the course to personal experience.
Language(s) of Instruction
English
Host Institution Course Number
UCACCCOM21
Host Institution Course Title
INTERCULTURAL COMMUNICATION
Host Institution Campus
Academic Core
Host Institution Faculty
Host Institution Degree
Host Institution Department
COMMUNICATION

COURSE DETAIL

LITERATURE AND MASS MEDIA
Country
Spain
Host Institution
Complutense University of Madrid
Program(s)
Complutense University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Spanish Communication
UCEAP Course Number
132
UCEAP Course Suffix
UCEAP Official Title
LITERATURE AND MASS MEDIA
UCEAP Transcript Title
LIT & MASS MEDIA
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course examines the parts of speech and meanings presented in literature and mass media. Weekly topics include: the factors and functions of semiotics, poetry and rhetoric; verbal versification; meaning, reference, context, situation, and theme; verbal and visual morphology; types of speech and strategy; narration and the effects of narration; manipulations in media, meaning, and speech; figures of speech.

Language(s) of Instruction
Spanish
Host Institution Course Number
803724,803587
Host Institution Course Title
LITERATURA Y MEDIOS DE COMUNICACIÓN
Host Institution Campus
Facultad de Ciencias de la Información, Campus de Ciudad Universitaria
Host Institution Faculty
Facultad de Ciencias de la Información
Host Institution Degree
GRADO EN COMUNICACIÓN AUDIOVISUAL
Host Institution Department
Departamento de Filología Española III, Grado en Comunicación Audiovisual

COURSE DETAIL

INTERCULTURAL COMMUNICATION
Country
Ireland
Host Institution
University College Dublin
Program(s)
University College Dublin
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
105
UCEAP Course Suffix
UCEAP Official Title
INTERCULTURAL COMMUNICATION
UCEAP Transcript Title
INTERCULTURAL COMM
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course explores communication across cultures and languages. It examines concepts of culture, focusing on non-essentialist perspectives and its role in the construction of (self) identity and others' identities. Focusing on both face-to-face and non-face-to-face, including digital communication, the course explores how people with different cultural backgrounds communicate and the issues that are likely to arise in cross-cultural communication.

 

 

Language(s) of Instruction
English
Host Institution Course Number
LING20100
Host Institution Course Title
INTERCULTURAL COMMUNICATION
Host Institution Campus
UC Dublin
Host Institution Faculty
Host Institution Degree
Host Institution Department
Linguistics

COURSE DETAIL

PRESENTATION SKILLS
Country
Netherlands
Host Institution
Maastricht University - School of Business and Economics
Program(s)
Business and Economics, Maastricht
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
11
UCEAP Course Suffix
UCEAP Official Title
PRESENTATION SKILLS
UCEAP Transcript Title
PRESENTATION SKILLS
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description
The Presentation Skills training module gives students insight into many different aspects of presenting. This course makes students more aware of their strengths and weaknesses in presenting. Students receive feedback and tips in order to make presentations more effective. The types of presentations covered are: Pecha Kucha, Elevator Speech, and TED Talks.
Language(s) of Instruction
English
Host Institution Course Number
EBS2030
Host Institution Course Title
PRESENTATION SKILLS
Host Institution Campus
Maastricht University
Host Institution Faculty
Host Institution Degree
Host Institution Department
School of Business & Economics

COURSE DETAIL

WEB SOCIETY AND GLOBALIZATION
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
185
UCEAP Course Suffix
B
UCEAP Official Title
WEB SOCIETY AND GLOBALIZATION
UCEAP Transcript Title
WEB SOC & GLBLZTION
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This is a graduate level course that is part of the Laurea Magistrale program. The course is intended for advanced level students only. Enrollment is by consent of the instructor. The course has 2 parts A & B. Students must take both parts. No partial credit possible. Maximum number of units for both parts is 8 with a term paper on a pre-approved topic. The course focuses on different notions of globalization, and how information technologies affect everyday life, markets, and the process of consumption. Emphasis is placed on a sociological reading of globalization, i.e. understanding the internet culture and the relationship between globalization and web society. Students analyze the impact on individual behaviors and society at large within social networks and online communities through the mainstreaming of private information posted to the public sphere. The course addresses the emergence of a new rhetoric concerning democratization and participation in the web society, the changing relationship between producers, consumers, and prosumers in the web society and the consequences and effects of the Digital Divide nationally and worldwide.
Language(s) of Instruction
English
Host Institution Course Number
81779
Host Institution Course Title
WEB SOCIETY AND GLOBALIZATION (LM)
Host Institution Campus
LINGUE E LETTERATURE, TRADUZIONE E INTERPRETAZIONE
Host Institution Faculty
Host Institution Degree
Host Institution Department
Language, Society, and Communication

COURSE DETAIL

THEORY OF PUBLICITY
Country
Spain
Host Institution
Complutense University of Madrid
Program(s)
Complutense University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
165
UCEAP Course Suffix
UCEAP Official Title
THEORY OF PUBLICITY
UCEAP Transcript Title
PUBLICITY THEORY
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course focuses on the techniques used in advertising and provides an overall analysis of what is behind publicity. It uses a theoretical approach in finding what factors are needed to gain publicity. The course delves into the marketing mix strategy of price, place, product, and promotion used by many companies, and theories into how this process functions.
Language(s) of Instruction
Spanish
Host Institution Course Number
803660
Host Institution Course Title
TEORIA DE LA PUBLICIDAD
Host Institution Campus
Facultad de Ciencias de la Información
Host Institution Faculty
Host Institution Degree
Host Institution Department
Grado en Publicidad y Relaciones Públicas

COURSE DETAIL

MEDIA, CIVIL DISOBEDIENCE, AND UNREST
Country
France
Host Institution
Institut d'Etudes Politiques (Sciences Po)
Program(s)
Sciences Po Paris
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Film & Media Studies Communication
UCEAP Course Number
131
UCEAP Course Suffix
UCEAP Official Title
MEDIA, CIVIL DISOBEDIENCE, AND UNREST
UCEAP Transcript Title
MEDIA & UNREST
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

This course addresses how history has been punctuated by civil resistance and disobedience movements whose characteristics, combats, tools, and arms get more sophisticated, shared, and reinvented as time moves forward. It identifies the news as a marker of movements of citizen protest, social opposition, demonstrations (such as Climate), and other acts of disobedience. From Thoreau to Gandhi, from Martin Luther King to the Extinction Rebellion movement, from Radio London (1940-1944) to the fight for the Larzac or the ZAD of Notre-Dames-des-Landes, this course explores how specific movements are born and fed and how media plays a role in the development or the resonance of these actions, from yesterday's press to modern platforms. The course includes analysis, readings, and deconstruction of what is called “civil disobedience and resistance,” in both democracies and authoritarian countries, from yesterday to today.

Language(s) of Instruction
French
Host Institution Course Number
CHIS 25F24
Host Institution Course Title
MÉDIAS, RÉSISTANCE CIVILE, DÉSOBÉISSANCE CIVILE
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Seminar
Host Institution Department
History

COURSE DETAIL

DIGITAL BRANDING
Country
United Kingdom - England
Host Institution
University of Manchester
Program(s)
University of Manchester
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
124
UCEAP Course Suffix
UCEAP Official Title
DIGITAL BRANDING
UCEAP Transcript Title
DIGITAL BRANDING
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This course explores the use of digital technology and the creative process involved in the development of fashion brands and comprehensive digital marketing campaigns, fostering an associated practical skill set with industry relevant software (Adobe Photoshop, Bridge, InDesign and Illustrator). Emphasis is put on the practical use of Digital Media design software with students creating a new Fashion brand concept through the use of creative digital media software technologies.
Language(s) of Instruction
English
Host Institution Course Number
MATS21702
Host Institution Course Title
DIGITAL BRANDING
Host Institution Campus
University of Manchester
Host Institution Faculty
Host Institution Degree
Host Institution Department
School of Materials
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