Communication

This is a hands-on course that invites students to discover and engage with artists who have come to Berlin from abroad. Berlin’s thriving and dynamic arts scene has long drawn theater-makers, writers, actors, poets, musicians, and visual artists from all over the world. This course examines the experience of displacement and dislocation, the challenges of mobility and the demands of integration, but also the positive aspects of finding oneself in a new place and making it one‘s own, establishing a life and finding a community here. In addition to this theory-driven component, students also learn and apply basic journalistic skills as part of a hands-on exploration of the worlds created by these artists from abroad, in Berlin. Finally, students meet and speak with artist guest speakers from a range of fields, in addition to doing a deep dive on the life and work of one artist from abroad, who they profile for their final project.

This workshop studies how to read and analyze journalistic content on economic and social themes in a professional manner. It provides an opportunity to question journalistic expression by analyzing the facts and data it provides, the credibility of the information transmitted, and the meaning of their publication on certain dates and distribution platforms. The course examines quality, balance, and relevance of the sources; tone, rigor, and atmosphere of the expression; precision of the information; point of view of the narration; identification of the news; typology of the publications; analysis of the formats; and platforms of distribution.

This course is for students majoring in advertising to understand the history and practice of how to carry out commercial promotion, political and military propaganda through the study of modern art, graphic design, and film and television artistic expression, and to master theoretical analysis and criticism ability.

In this course, students develop an understanding of what is involved in acquiring and using language as discourse skills (reading, writing, speaking, and listening). 

This course introduces students to a variety of applications of nonprofit marketing. It considers how commercial marketing concepts can be applied to nonprofit organizations, in contexts such as charities marketing and fundraising, political marketing, and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialization of life, and the McDonaldization of society.

This course examines the nature of communication theories and theory development, theories of meaning, information processing and influence with applications to selected communication contexts. The course looks into each theory and analyzes them to see how they related. The course also touches upon the subjects of Marxism, communication research, mass culture, new media and the information society. Assessment: 6 assignments, literature review, term paper.

This course covers theories and research that guide public communication campaigns with a particular attention to message design principles. It also familiarizes students with areas of communication research including health communication (environmental and technological), risk communication, social marketing, and political campaigns. The course provides the opportunity to apply the concepts and theories learned in class in practical settings and examines the following questions: What are the theories often used in developing campaign messages? Do public service announcements communicated via the mass media really work? If not, how can we improve them? Other topics include how theories can be used to design effective campaign messages; how to critically assess and address barriers to communicating important social issues and induce social change; how to utilize relevant communication theories in designing real-life campaign messages; and how to utilize materials learned to design a real-life campaign message on a social issue.