COURSE DETAIL
The aim of this course is to inspire students about the possibilities of entrepreneurship. The Italian context will prepare students for the creative chaos of the entrepreneurial world. There is no better international context for exploring this phenomenon. From the Medici, who made a fortune and lost it again within a century, to Ferrari, the consummate entrepreneur; from Armani, Ferragamo and Gucci to Luxottica and Del Vecchio’s sunglasses empire, we investigate the essence of Italian entrepreneurship. In addition, we scrutinize great examples of family businesses, in which each new generation exhibits entrepreneurship (FIAT, Ferrero etc.) as well as instances of entrepreneurships where it all went wrong (e.g. Parmalat). The world of entrepreneurship is evaluated from the perspectives of management, finance, and marketing as well as sociology in order to understand these enterprises. The course is delivered using a large array of texts and academic sources that the students assess in real life case studies. We visit a wide range of entrepreneurial contexts and have the opportunity to interview at first hand a number of entrepreneurs and those that support entrepreneurship. Students also critically evaluate major issues such as globalization, sustainability, and ethics, which affect entrepreneurship today. Each class is based on a set of readings, and it is crucial that students keep up with the readings and be prepared to discuss them in class. Some lectures directly engage our readings while others provide contextualizing historical and theoretical information. Lectures and class discussions are supplemented by visits in which we explore the structure, philosophy, values, and methodology of Italian entrepreneurs. Emphasis is placed on taking the theoretical approach and applying it directly to the Italian context. This course is designed for undergraduate students of business, communication, international studies, management, economics as well as students with an interest in entrepreneurship.