Australia

This course examines the relationships among marketing organizations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organizations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

This course examines natural resource problems related to energy use, renewable and non-renewable resources, and agriculture and food; integration of ecological, economic, and institutional dimensions; application to management and policy issues at regional, national and global levels.

This course introduces how basic individual and group processes affect people in organizations. Major theories and models in key areas of organizational behavior are examined, including group dynamics, motivation, stress, communication, conflict, power, strategy, structure, and change management. Tutorials emphasize the application of theories, through exercises and case studies.