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The Internet and mobile devices have changed the production, transmission, presentation and storage of communication content, and provided a wider range of marketing communication vehicles and categories. This course explains the characteristics, strategies, development trends, available tools and main types of digital marketing, and is supplemented by case illustrations. This course enables students to master the principles of digital marketing; understand how companies can use different digital marketing tools and methods to produce effective marketing strategy planning and benefits and discuss the characteristics and limitations of each digital marketing type. The course provides opportunities for students to work in groups, using agricultural products as examples, and apply the digital marketing strategies taught in the classroom to write digital marketing plans suitable for the exhibition and sale of agricultural products.
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This course is an extension of the Engineering Statistics and Computer Programming courses. The course works extensively with real-world data (relevant to engineering, physics and the environment). The knowledge learned from the aforementioned two courses will be briefly reviewed and further strengthened through a series of hands-on projects. This course enables students to develop solid data analytical skills and problem-solving mindsets, both useful skills for future employment in industry and academia.
Course Prerequisites: Engineering Statistics and Computer Programming.
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As a core course in the department’s program on East Asian studies, this graduate-level course, conducted fully in English, explores various dimensions of the political, economic, and social developments of the People’s Republic of China since 1979. In addition to familiarizing the students with the empirical evidence and relevant methodology of such developments, this course also introduces the theoretical evolution/debates both in China studies and authoritarianism in comparative politics. An extended goal of this course is to prepare the students for delving into new research topics and conducting independent field research in China in the future. Students have to finish all the required readings and be prepared for heavy class participation before each class meeting. Lectures by the instructors where necessary play a supplementary role only.
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This course, together with International Relations (I) in the autumn semester, provides an overview of International Relations for political science majors and other interested students. The course aims to provide the following: a foundation in the study of international relations; an ability to apply international relations theory to discuss real-world politics; an overview of global politics; the ability to read academic texts in English, and oral and written communication skills in the English language.
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This course discusses the biology of animals. The course covers:
- Animal form and function
- Water and Electroylyte balance in animals
- Animal nutrition
- Circulation
- Gas Exchange
- Animal Movement
- Chemical signals in animals
- Electrical signals in animals
- The Vertebrate Nervous System
- Animal Sensory Systems
- Animal Reproduction
- Animal Development
- Immune System in animals
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This advanced Chinese language course is for students who have taken Intermediate Chinese II of the Chinese Language Course for International Students or those who have taken at least 600 hours (6 hours per week) of Chinese language instruction. The course develops proficient language skills in listening, speaking, reading, and writing, for students to communicate effectively in their daily lives. The course instructs on vocabulary and grammar that are not often used in daily conversations. Students learn to use appropriate Chinese language in discussions leading to a greater understanding of Taiwanese culture and language. The course utilizes the textbook, Far East Daily Chinese III.
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This advanced Chinese language course is for students who have taken Intermediate Chinese I of the Chinese Language Course for International Students or those who have taken at least 450 hours (6 hours per week) of Chinese language instruction. The course develops proficient language skills in listening, speaking, reading, and writing, for students to communicate effectively in their daily lives. The course instructs on vocabulary and grammar that are not often used in daily conversations. Students learn to use appropriate Chinese language leading in discussions leading to a greater understanding of Taiwanese culture and language. The course utilizes the textbook, A Course in Contemporary Chinese IV.
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This advanced Chinese language course is for students who have taken Advanced I of the Chinese Language Course for International Students or those who have taken at least 600 hours (6 hours per week) of Chinese language instruction. The course does not utilize a specific textbook but discusses topics that aid proficiency in listening, speaking and writing. Students learn to use appropriate Chinese language in discussions and practice reading newspapers and magazines, leading to a greater understanding of Taiwanese culture and language.
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Ecology explores how organisms interact with each other and their environment at the molecular, individual, population, community, ecosystem, and global levels. This introductory course covers basic ecological concepts and their applications in conservation, agriculture, habitat/ecosystem management, and climate change mitigation. Led by multiple professors with their extensive expertise in ecology, the course instructs on why ecology is the "user manual of the Earth" (Ho 2018) and how ecological processes play their role in maintaining biodiversity richness, ecosystem functions, and the overall health of our planet.
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