English

In the course expressions of modern advertising in different media forms are studied using theories derived from semiotics, rhetoric and image analysis. Advertising is defined as a form of communication. Its intermedia concept is analyzed in relation to, for example, music videos or other means of popular culture. Questions concerning branding, gender, or globalization are treated in relation to visual, verbal, or musical means of advertising. The main emphasis is on an intermedia analysis of concrete examples of advertising in newspapers, television, Internet, buzz marketing, and brand hacking. The focus is on analyzing but also creating different forms of advertising in the twentieth century, as a manifestation of modern popular culture.

This course focuses on camera, sound, acting and practical producing questions in making short films. It analyzes all the aspects of various short films and discusses how to write a short film, how to deal with the dramaturgy of the short film, and how to direct it. The course covers not only some masterpieces created by the best directors in the history of cinema, but also about contemporary ones.

This course examines the basic concepts and application of thermodynamics and heat transfer, required for the analysis, modeling and design of processes and thermal-fluid systems in engineering practice. Major topics include the introduction and the application of the First and Second Laws of Thermodynamics, reversible and irreversible processes, entropy, non-flow and flow processes, cycles involving entropy changes, power and refrigeration cycles, as well as convection & radiation heat transfer.

This course offers an introduction to US Constitutional law. It is designed to provide a solid foundation in the constitutional law of the US both for commercial lawyers, and for lawyers interested in public law and human rights. In addition to examining questions of interpretive method, the course focuses on the powers of the federal government and the allocation of decision-making authority among government institutions, including federalism and separation of powers.