COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
The course prepares students for a life as strategic planners, marketers, and communication professionals in a global environment. Companies working internationally are faced with the global-local dilemma. On the one hand they seek to reap the efficiency benefits of globally standardized advertising. On the other, national differences require specialized advertising to effectively reach target audiences in different markets. The course provides students with an understanding of the problems and opportunities facing people working with international advertising. Students are given the tools to understand the relationship between corporate marketing and communications, subsidiaries, the master ad agency, and local sub-agencies. In the course, students watch and analyze commercials and current marketing and communication trends, conduct international research and strategic planning, and adapt these strategies to the local markets.
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This course takes as its starting point the idea sleep isn't a "dead time" or an obvious biological fact, but is rich with meanings that change from culture to culture. The course takes an interdisciplinary approach to understanding these historical and contemporary cultures of sleeping. In particular it focuses on the intersection between medicine and performance in constructing our ideas about how and why we sleep. Students trace the history of slumber by focusing on the intimate and sometimes unexpected relationships between sleep medicine, literature, and theater. Alongside exploring primary and archival materials from sleeping's past, students investigate themes and issues arising from the interdisciplinary study of the history of medicine (an approach sometimes referred to as the medical humanities).
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines ideas about seduction, sexuality and race, in early modern poetry, drama, and prose. The first half explores texts that grapple with race and ethnic identity in William Shakespeare’s OTHELLO; Toni Morrison and Rokia Traoré’s DESDEMONA; Keith Hamilton Cobb’s AMERICAN MOOR; and Aphra Behn’s OROONOKO. The second half explores three great poetic sequences of seduction: William Shakespeare’s VENUS AND ADONIS, Christopher Marlowe’s HERO LEANDER, and Mary Wroth’s PAMPHILIA TO AMPHILANTHUS. Debates about erotic versus chaste love, heteronormativity and queerness, will be the focus. The course introduces students to current critical theories of gender, sexuality, and race. It will also attend to questions around literary genre: poetic form (erotic epyllion, sonnet sequence), drama (masque, tragedy), and the emerging novel.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
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