English

We are entering a new era where experience is the new economy for consumer attention. The commoditization of products across industries is making it more difficult for companies to compete for market share. The course aims to equip students with the knowledge, tools, and strategic insights to harness the transformative potential of immersive and experiential technologies. Through an in-depth exploration of cutting-edge innovations like spatial computing, 3D design, Agentic AI, and experiential marketing, this course empowers future leaders to create engaging, impactful customer experiences that drive value and innovation. By bridging the gap between emerging technologies and strategic business applications, it will prepare students to lead in the evolving landscape of the experience economy, inspiring creative solutions and fostering a deep understanding of how brands can leverage innovation to captivate and engage their audiences in meaningful ways. Written final exam (40%), 2 group projects (60%).
Prerequistes:  basic knowledge of Corporate Strategy.  Minimum hardware (laptop) requirements for a fully immersive experience in the course (see website).

Phenomenology is a philosophical tradition that began in the 20th century with thinkers like Edmund Husserl, Martin Heidegger, Jean-Paul Sartre, Simone de Beauvoir, and Maurice Merleau-Ponty. It is also a method focused on describing and analyzing conscious experience. In this course, students examine claims about the methodology of phenomenology and explore topics that have been central to phenomenology, which may include perception, time-consciousness, the lived body, moods and intersubjectivity.

This course introduces students to the ethical theories of various 17th & 18th century moral philosophers and explains their significance for modern ethical theory. The course relates their thought to continuing debates about moral rationality, sentiment, moral objectivity, moral virtue, and moral obligation.

In this course, student study the theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations is also covered.

The course examines the interrelationship between humans and nature, with a particular emphasis on how social power relations produce and change socio-physical conditions. The course starts from the premise that nature and society are not separate, but intimately interwoven. They are mutually intertwined and co-evolving. The course draws on a variety of critical theoretical perspectives (Marxist, post-Marxist, feminist, post-colonial) and illustrates the argument with a series of case studies. 

This course examines a range of challenging and controversial population issues facing the world today, including population growth, ageing, the COVID pandemic, immigration, the growth of megacities, the fertility crisis and environmental degradation.

Metabolism is the set of chemical reactions that occur in living organisms to maintain life. Students focus on the metabolic pathways in the cells of mammals, with some reference to microbes and plants. Students learn about diseases caused by defects in metabolism, such as diabetes, which emphasizes the importance of metabolic control.

This course introduces the sector and its principal issues, contracts, and sources of dispute, with lectures on the financing of major energy projects; granting of hydrocarbons rights and related contracts; the power sector and its main contracts; public international law rules on climate change and national litigation; the legal effects of an expanded role for renewable energy in the energy transition; how disputes are typically managed including international treaty and commercial arbitration.

This course introduces some of the main aspects of Britain from the First World War to the present day. The lecture begins from the eve of the war to post-Brexit Britain, and highlights the main social and political developments during this period. Some of the questions addressed include: What were the main changes which took place? In particular what were the effects of the two World Wars on Britain, and of Britain's membership of the EC/EU between 1973 and 2020? How did British society evolve during this period? In what ways has the UK become an increasingly divided country? What, particularly, were the main changes in the composition of the British population and the way the British state was governed? What has been the impact of the different nationalist movements across the UK and of devolution? The tutorial section studies contemporary documents and, by analyzing and interpreting these, attempts to better understand how modern Britain functions, how it sees itself, and how others see it.

This course covers state-of-the-art mobile computing technologies and the development of application software for terminal devices. Due to recent advances in computing technology and wireless communication, multimedia information can now be processed "anytime, anywhere." These mobile computing systems consist of terminals (smartphones, tablet computers, etc.), wired and wireless networks, operating systems/middleware, and the integration of all these enables effective application services. Mobile computing is a key technology based on distributed computing and embedded system technologies, and is applied in ubiquitous systems, mobile commerce, mobile phones, and more. 

Topics include Life-Immersive mobile computing, Understanding behavior and contexts, Mobile data, Edge AI systems, AR and VR systems, Efficient ML models (pruning, quantization, neural architecture search, on-device training, knowledge distillation, application-specific optimizations). 

The evaluation will be based on four assignments, one mini-project, and the final exam. Students should be aware that there will not be a term project to design and develop a new mobile application.