COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course explores the idea that just as English painting is renowned for its representation of landscape, poetry in Britain and Ireland has been shaped by the nature of place. The course looks at a variety of 20th-century poetry from the standpoint of its complex engagement with place. Students examine topics such as poetry and landscape; poetry, the country, and the city; poetry and the idea of England (the “spiritual, the Platonic, old England,” as Coleridge called it); insularity and post-imperial retrenchment; travel and the foreign; and what Seamus Heaney has called “the place of writing.”
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This course introduces students to the "experience economy" (Pine and Gilmore), experiential marketing, and a range of virtual and physical "experience-scapes." Research indicates that Generation Z tends to prioritize immersive, interactive, and highly personalized experiences, such as concerts, eating out, holidays, and other leisure activities, over actual products. This course addresses the meaning and characteristics of "experiences" and lifestyle from a marketing and branding perspective. It encourages students to critically explore the role of marketing in the customer experience design process and in its delivery. By synthesizing key concepts and theoretical foundations of experiential and lifestyle marketing with market orientation concepts, students are expected to interrogate customer's perspectives and assess how this highly complex mix influences consumer decision making and loyalty, and how it ultimately contributes to the customer experience.
COURSE DETAIL
COURSE DETAIL
Thiscourse that is part of the Laurea Magistrale program in Health Economics and Management. The course is intended for advanced level students only. Enrollment is by consent of the instructor. The course focuses on how health services research can be used to support health care policymakers in shaping how health care is delivered and paid for, and to improve clinical practice through innovation. The course familiarizes students with the set of tools used to conduct Health Services Research and, through the use of case studies, underscores the need for an interdisciplinary approach to be able to identify the pros and cons of existing and new financial and organizational mechanisms. Specific topics may vary but include the organization of primary and managed care under the paradigm of patient centered healthcare systems, the issue of appropriateness in clinical practice, and the role of hospitals and medical research in evolving healthcare systems. Students analyze current and new models in healthcare financing and delivery and their implications for access, cost, and quality of care; model the links between organizational settings and economic and health outcomes; and apply different evaluation methods to systematically evaluate innovations in health programs and policies. Specific topics include: long term sustainability of health care systems, population health management, the organization of primary and intermediate care, the role of clinical governance tools, and the development of hospital networks. The course includes video materials presented in class. The course is based on traditional lectures and in class discussions. Assessment is based on a final oral exam during which the student can discuss a presentation on one of the themes dealt with during the course. Those who do not choose to give the presentation must take a written test to assess their ability to critically evaluate the themes of the course. In the written test, students are given outlines to develop two short essays in two hours. Students can choose the approach that is best given their experience and background. Students are expected to address the proposed themes with rigor and appropriateness and to keep in mind the interdisciplinary nature of the issues at stake.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course offers a study of human resources and management. Topics include: managing employees for competitive advantage; work design and workforce planning; managing employee competences; managing employee attitudes and behaviors.
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