Korea University

This course serves as an undergraduate-level seminar on international marketing (IM) for Korean firms.  The primary objective of the course is to provide a framework for managing marketing operations across borders.  Emphases is given to the analysis of international markets, their respective consumers and environments, and various marketing management issues required to meet the demands of true global markets. 

This course focuses on: (1) international marketing challenges from the perspective of Korean firms; (2) developing marketing strategy based on analysis of customers and markets in foreign countries, and (3) various marketing examples in the context of Asian markets as well as emerging markets, such as India, Malaysia, Indonesia, Vietnam, and Thailand.

This course is designed to help foster an understanding of the psychology of new media. New media are forms of media that are native to computers; they are computational and rely on computers (including smart devices) for distribution, such as social media, websites, mobile apps, virtual worlds, mobile games, human-computer interface, etc. This course seeks to illustrate the relevance of psychology theory and research in understanding cognitive, emotional, and social processes that people have in new media (e.g., motivation, self-presentation in SNSs, social interactions in virtual worlds). 

Students should have basic knowledge of key theories, concepts, and research methods to succeed in this course. By the end of the semester, students will demonstrate an understanding of the psychological mechanism underlying the processes of new media consumption and how new media impacts us.

This course teaches game rules and playing methods required in a game of golf, including swing characteristics, effective golf swings and techniques, and various types of training methods.  Participants will train with address, backswing, backswing top, downswing, impact, follow-through, finishing movements, and swing practice for each club (driver, iron, putter). 

This course establishes the foundation of a wide range of statistical learning methods. It aims to understand and utilize the fundamentals of various statistical learning models. 

The course covers:

• statistical learning;
• classical linear methods for regression and classification; 
• cross-validation;
• bootstrap; 
• modern linear methods;
• nonlinear methods; 
• tree-based methods;
• support vector machines;
• unsupervised learning;
• neural networks, and
• deep learning. 

These topics are the basics of statistical learning, but the core of machine learning. By the end of this course, students will have easier access to and understanding of deep learning and artificial intelligence.

The course requires the following prerequisites: 

• Python Basic – this course assumes a basic knowledge of Python
• STAT 241: Matrix Theory or Linear Algebra - provides a computational foundation for understanding statistical models.
• STAT 232: Mathematical Statistics- knowledge of probability theory and asymptotic evaluations. 

Ancient Greek is the original language of ancient Greek historians, writers, and philosophers such as Herodotus, Sophocles, Plato, and Aristotle, as well as the language of the New Testament. This course studies the basics of ancient Greek.

To understand Greek thought and Christianity, the two roots of Western culture, it is essential to read the ancient Greek classics and the New Testament.  Understanding a language cannot be separated from understanding the social context in which it is used.  This course then studies ancient Greek while studying the basic framework of ancient Greek politics, economics, and philosophical thought. 

As many vocabulary words in modern Western languages ​​are derived from Greek, understanding Greek language equates to understanding modern Western languages, including English.

An introductory course providing students with a broad overview of political science as a social science discipline, this course seeks to cover the basic principles of political theory, comparative politics, and international relations over the course of the semester. The course covers a wide range of topics, from political theory, ideologies, nations and states, the government, interest groups and society, elections, political psychology, political violence, international relations, and global politics. The goal of the course is to introduce key concepts and ideas in political science, and to encourage students to explore these concepts further through other courses or by themselves.

Utilizing a multi-disciplinary approach based on infrastructural history, this course introduces students to modern and contemporary East Asia. While investigating the formations and transformations of empires and nations as sites of contests and tensions between different ethnicities, polities, and cultures, it also explores major cities in China, Japan, and Korea as the infrastructure of modernity rooted in the mobility of ideas, goods, capitals, and peoples. In doing so, it aims to gain an understanding of the dynamics of changes and continuities that shaped and are shaping the East Asian empires, nation-states, and societies. The major foci of attention are the intra-relations among the three East Asian nations, and the inter-relations between East Asian civilizations and Western civilizations from the late 19th century to now. 

Marketing communications are how firms inform, persuade, and remind consumers about their brands which are viewed as one part of the overall marketing mix. The goal of marketing communications is to convey meanings to the relevant consumer audience to build a strong brand value.  Designing an effective marketing communications mix involves moving the target customer from their current knowledge state on a firm’s brand values to the state desired by the firm.   

This course teaches how to design a marketing communication plan to build brand values. Furthermore, it discusses how to develop an effective marketing communication program and how to design and evaluate different communication plans to achieving the desired objectives of the firm.   

Important note:  The course covers recent advertising clips, including Korean ads that are presented in KOREAN language. There may also be guest speakers from Korean advertising agencies who may lecture in Korean only.

Design thinking is a creative and collaborative process that focuses on understanding the problem from the customer’s perspective. This course introduces design thinking within the context of digital innovation because no disruptive innovations can be made without understanding the customer’s needs and technological change. In today’s rapidly changing business environment, organizations face many challenges, which include disruptive technologies and economic pressures, as well as keeping up with changes in customer behavior. In this sense, design thinking provides an effective tool to cultivate an innovative thinker and uncover creative business opportunities. 

Therefore, this course is designed to:

(1) Understand and analyze the multiple, complex problems of information, systems, and design that one will encounter; and,

(2) Identify opportunities for designing better interactions, decisions, and outcomes. 

More specifically, the course discusses two main themes, “design thinking” and “digital innovation practice” through a digital innovation project solving a real problem. The project will stretch one’s “design thinking” by identifying social design, innovation, information systems problems through a variety of design discussions and exercises. The course also provides practice for “digital innovation” by instructing on ways of synthesizing people-centered design opportunities and creating tangible solutions. 

This course provides students with advanced knowledge and current approaches in systems neuroscience that focuses on understanding brain function and behavior at the level of neural circuits and their interactions.

Previous exposure to basic neurophysiology is recommended.