Carlos III University of Madrid

This course provides a study of communication companies in relation to the concepts and practices in organization, management, production and marketing of information products. Topics covered include: the history and development and structure of media companies, management principles and their applications, information markets, marketing and marketing management structure (income and expenditure), multimedia group organization, and strategic management of media companies. 

This course examines international trade theory and its application to real problems of the world economy. It looks at the classical models of international trade (Ricardo and Heckscher-Ohlin) as well as the models of monopolistic competition; gains from trade; effects of international trade on income distribution; economic geography and regional specialization; trade policies; WTO and trade agreements.

This course explores the creative and industrial process in developing a script for a television fiction. It discusses the different tools available for a television writer. Topics include: concept development; characters and the characterization process; development of plot lines; dialogues; the pitch.

This course offers a study on competition regulation and policy. Topics include: the need for regulation and regulatory instruments; regulation in the presence of complete information--regulation of a natural monopoly; regulation in the presence of asymmetric information; legal framework-- conduct control, structure control, and state aid; theoretical models-- incentives for horizontal mergers, equilibrium condition to sustain collusion, incentives for vertical integration, and predation; analysis of real competition cases in Spain and Europe.