Carlos III University of Madrid

This course offers a study of e-branding. Topics include: the concept of an eBrand and typologies; the functions of brands and the functional and emotional attributes of brands; brand personality and identity; monitoring perceptions and associations of brands; online brand crisis management.

This course examines the applications of artificial intelligence, through its various paradigms, in the solution of business-related problems. Topics include: data mining; artificial neuron networks; text mining; web mining; knowledge-based systems; programming languages for AI; ethics and AI.

Prerequisites: Big Data and Business Analytics 

This course provides an introduction to the principals that govern present and future values of cash-flow streams and the net present values of different real and financial investments. It examines financial market functions and the investment decisions that participating agents face, risk and return linked to asset flows, the different types of derivative assets, and risk management. Other topics include: mathematical financial tools; net present value (NPV); characterization of assets and financial portfolios; capital asset pricing model (CAPM); derivatives.

This course offers an introduction to world cultural diversity. Topics include: the Arab world; monsoon Asia; the Slavic world; the western world; Latin America; Sub-Saharan Africa; metageographies-- culture, geographic imaginations, and the geopolitics of spatial structures; contemporary sharing of world cultures-- globalization, consumption, and cultural goods/flows; diasporas-- cultural identity across space and the dislocation of geographic realms.

This course provides a study of life and norms in Ancient Rome from different aspects of society. It examines the political organization and sources of law in Ancient Rome; different historical periods and the law systems that existed within each; the structure and dynamics of the family in Rome; religion, work, and free time.

The course offers an introduction to critical thinking-- a means of looking at information and discerning true data, false data, and manipulated information.