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This course provides a study of the tools and concepts needed to analyze the online marketing environment and design a competitive marketing strategy. Topics covered include: market research, measurement and analytics; consumer behavior; search engine optimization; social network communication and content marketing; search engine marketing; E-commerce; marketing plan and the digital context. NOTE: This course is the same as BUS 124 but taught in the UC3M International School.
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This course explores the theory of automata and formal languages. Topics include: automata theory; finite automata; languages and formal grammars; regular languages; pushdown automata; Turing machine; compilers. Pre-requisites: Programming; Programming Techniques.
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This course explores essential aspects of the theory and practice of design and introduces different concepts and methods of research, work, and presentation of ideas that make the development of complex design projects possible. Other topics include: design methods and creative processes; visual perception and aspects of form; design, meaning, and communication; use and context.
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This course offers a study of the general biochemical processes of signaling, the biological molecules involved, and the pathways that control essential functions –growth, differentiation, and cell death. Topics include: the mechanisms of metabolic regulation in response to extracellular signals; biochemical messengers; regulatory proteins that bind guanine nucleotides; cyclic nucleotides; protein phosphorylation and dephosphorylation; receptors-- intracellular, ionotropic, G Protein-Coupled (GPCRs), tyrosine kinase activity, enzyme-coupled, and serine/threonine kinase; regulated proteolysis-mediated signaling.
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This course offers an introduction to Galician language including pronunciation, intonation, orthophony, and spelling. It discusses standard lexicon, fundamental morphosyntactic structures, verbs, and elementary aspects of pragmatics and phraseology.
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This course offers a study of strategies and tools for drafting and presenting any type of text or oral speech in the academic environment.
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Through an interdisciplinary theoretical, methodological and historiographical analysis, this course examines key issues and representative themes, problems, and events, relating to the history of culture and thought in Latin America. Topics covered include: meeting of cultures; culture of the Baroque; the Enlightenment; insurgency and independence; modernization and progress; new trends of the twentieth century; challenges of the twenty first century; models and case studies.
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This course offers a study of accounting for tourism companies. Topics include: balance sheet theory; income statements; preparation and recording of accounting information; operations and recording of commercial stocks; accounting accruals; tangible fixed assets; accounts receivable and payable; regularization and closing of accounts.
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This course offers an introduction to computer science with topics including: basic constructions of structured programming; procedural abstractions; structured data types; text files; use of programming and development environments; documentation, testing, and debugging of programs; lab practice.
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