Fudan University

Chinese Movie Review is a humanities elective course that is adapted to the concept of general education. The course covers the development of Chinese-language films (Mainland, Taiwan, and Hong Kong) for more than 100 years. Through the observation and discussion of classic movies, the course aims to enhances understanding of Chinese movies, the appreciation of movies, how to write film reviews. The course also introduces more classic Chinese films.

This course introduces the basic methods of economic reasoning. Topics covered in the course include supply and demand, gains from trade, market efficiency, externality, public goods, and theories of firm and market structure. The course uses a wide range of real-world examples to demonstrate the economic way of thinking. Students analyze economic phenomena and conduct policy analyses. The course focuses on the role of price in allocating scarce resources and the circumstances under which a market economy allocates resources efficiently. It also covers when the market fails to work efficiently and discusses the common policy tools to improve efficiency.

This course covers important topics in economic growth and development. It focuses on two distinct but related questions: why does income per capita differ so much across countries? And why have some countries experienced rapid and sustained economic growth and caught up with advanced economies, while others have not?

This course introduces the historical evolution of ancient Chinese philosophy, the representative philosophical schools in each period, and their representative propositions and views. It covers the history and development of ancient Chinese philosophy from the perspective of global culture.

The popularity of the Internet, the rise of ‘Internet +’, the in-depth use of e-commerce, social networks and various network platforms in enterprises have greatly changed the competition methods and strategies in the Internet era from the traditional competition strategies. The enterprises that cannot adapt to this new change are doomed to be at a disadvantage in the fierce competition and be eliminated. Then, what are the essence and characteristics of Internet economy, Internet + and Internet thinking? What are the characteristics of Internet platforms and their competitive strategies? What are the fundamental differences between the competitive strategies of Internet economy and traditional modes and their root causes? How should The Internet platform be designed? How should enterprises cope with the fierce competition in the Internet economy and develop corresponding strategies according to their own characteristics in order to gain the leading edge in the new economic pattern?

This course reviews the most important features of the Internet, platform features, lock effect and the scarcity of information products and services, winner-take-all and first-mover advantage in inevitability and coping strategies of the Internet economy, subversive innovation strategy and the long tail theory applicable occasions and matters needing attention in the Internet economy, the new product strategy of the Internet economy environment, pricing strategy, marketing strategy and channel strategy, to analyze O2O e-commerce mode of opportunities and challenges, to discuss the importance and strategic points of plate-based business model innovation, product development innovation and pricing model innovation in Internet platform economy, Internet finance platform strategy and cost-benefit analysis, as well as how enterprises use social networks to build, expand and maintain customer loyalty. This course also analyzes the network economic environment with Chinese characteristics and discusses the dynamic competitive strategy under the current network platform economic environment in China.

The course examines the basic concepts of traditional Chinese medicine, including its development and achievements in the field of Chinese medicine. Other topics include the origin and growth of traditional Chinese medicine, medical celebrities, and the relationship between Chinese medicine and culture.

This course introduces topics in the tourism market by examining real tourism market and survey data. The course offers an examination of the tools for tourism market analysis and research, including previewing and predicting, questioning, inferring the main idea, identifying the overall structure about the tourism market and survey, paraphrasing, summarizing, drawing conclusions from survey of tourism market, and reading critically by using a variety of different kinds of clues. The ultimate goal of the course is to provide students with opportunities to increase their schematic as well as tourism market knowledge, exercise their reading skills, improve their practical ability of survey and tourism marketing and research.

This course is designed to provide a basic starting point to understand behavioral finance. At the micro-individual level, students are supposed to master more decision-making knowledge and understand how real people make judgments and choices; at the macro-market level, students are supposed to master certain market-invalid knowledge and understand the arbitrage and strength of neoclassical finance and limitations of strength; for financial applications, students are supposed to be aware of how behavioral finance knowledge is applied to stock pricing, building portfolios, corporate finance, and so on.

This course examines the rules of economic activity in an open economy, focusing on international trade, multinational corporations, international investment, international finance, and international Macroeconomics. Based on the facts of China's economic opening-up, economic globalization and the development of international economics, this course focuses on the theories and policies of international trade, the determination and change of exchange rate, the adjustment methods of international payments, macroeconomic policies under the open economy conditions, and the international monetary system. Through the course, students can rely on the theory of international trade, international investment, exchange rate theory, theory of international balance of payments and international macroeconomic theory, using the modern economics analysis method, combining the data between macroeconomic and microeconomics to explain international economic phenomena.

This course covers the basic theories and methods of sampling technology, and application of sampling surveys in the fields of society, economy, and scientific research. It introduces some basic probability sampling methods, including simple random sampling, stratified sampling, cluster sampling, multi-stage sampling, equidistant sampling and unequal probability sampling, etc., focusing on the theory of statistical inference and sampling design. It provides a brief introduction to non-sampling errors and survey practices (such as questionnaire design, survey report writing, etc.).