COURSE DETAIL
COURSE DETAIL
This course provides an introduction to the basic theories for understanding consumer behavior. Unlike in traditional business management courses, students dig deeper into fundamental psychological theories that shed invaluable light on how consumers make choices. Using a variety of methods, students explore the entire consumer experience from seeking information, evaluating it, and using it to make strategic decisions. Students learn how this information can be used to form attitudes and influence behavior. Using real-world case studies, students have the tools to apply the course content to real-world business scenarios.
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The course provides students with tools for evaluating policy impact and effectiveness. Students learn about the tradeoffs involved in the design of policies and institutions, and the influence of factors like partisanship, lobbying, and globalization. They also examine the effectiveness of reforms that attempt to improve government efficiency and representation, accelerate transitions to sustainability, and govern rapidly emerging technologies.
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This course gives students the conceptual basis and the necessary tools for understanding modern microeconomics at an intermediate level. Students learn about the application of consumer theory, the theory of the firm, general equilibrium and welfare, game theory, oligopolistic markets, and information economics. By applying these theoretical frameworks students tackle important questions such as how firms respond to market stimuli, both in the short and the long run, as well as how game theory can be used to study strategic interactions between decision makers.
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The course builds knowledge and skills that enable and inspire students to most effectively lead and participate in organizational life. The course addresses these goals by learning about the psychological and sociological foundations of human behavior and building effective individual and managerial skills that can develop individuals as leaders.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
In this survey course, students critically assess a selection of fundamental legal issues in the field of Information Technology (IT) Law. Students are introduced to key debates in technology and internet governance: do we need distinct legal rules to regulate technological systems? Who does, and should, enact these rules? Are technological systems like the Internet neutral, and should they be? Once students are equipped with this knowledge of technology governance and the challenges this poses for the law, they go on to consider how the law has responded to the challenges brought about by technological systems and the extent to which legal issues have shaped the development of information society policy. The course does this by examining the key issues under three headings: data; digital platforms and current challenges.
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This course is an introduction to strategic management of global firms. It studies the patterns of business globalization and analyzes successful strategies of firms facing the challenges imposed by the international integration of markets and production processes. Topics include the changing structure of industries and the response of companies, both those based in the advanced industrial countries and those based in emerging markets, to increasing international competition and opportunities opened by international integration in terms of markets and efficiency gains. The content of the course reflects the increasing role played by emerging economies in international markets.
COURSE DETAIL
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